Kutsatsa pa intaneti - TOP-10 mitundu yothandiza yotsatsa pa intaneti ndi zitsanzo + mtengo wokhazikitsira

Moni, owerenga okondedwa a Magazini azachuma a Ideas for Life! M'magazini ino tidzatiuza za kutsatsa pa intaneti - imodzi mwamakampani opanga malonda mwamphamvu kwambiri komanso gawo limodzi mwabizinesi yopambana.

Mwa njira, mwawona kuti mtengo wa dola ndiwofunika kale motani? Yambani kupanga ndalama pamasiyana pamitengo yosinthira apa!

Ngati mukufuna kuyambitsa bizinesi yanu, koma simukudziwa mtundu wamabizinesi omwe mungatsegule, malingaliro abizinesi yopanda ndalama zochepa angakuthandizeni kusankha chisankho. Popeza mwasankha lingaliro lanu lazamalonda, khalani omasuka kuyamba kuligwiritsa ntchito.

Kutsatsa ndichimodzi mwazinthu zofunikira kwambiri pabizinesi iliyonse. Nzosadabwitsa kuti amamuyitana injini ya malonda... Kupatula apo, ngakhale chinthu chodabwitsa kwambiri kapena ntchito sizingafunike ngati ogula sakudziwa za iwo.

Ndizofunikira onetsani Chochokera kwa ambiri ofanana ndikupereka kwa kasitomala lingaliro lakufunikirako.

Mukamasankha tsamba lazamalonda, simuyenera kuphonya intaneti. Inde, chifukwa cha chitukuko cha matekinoloje, World Wide Web sikuti imangokhalira kukula ndi ogwiritsa ntchito atsopano, komanso ikukhala yosavuta kwa otsatsa.

Ndi njira yotsatsira malonda anu kapena ntchito zomwe ndizofunikira kwambiri masiku ano.... Komabe, monga chida chilichonse, kutsatsa pa intaneti kumangopeza zotsatira zikagwiritsidwa ntchito moyenera.

Kuchokera m'nkhaniyi mutha kudziwa:

1. Ndi mitundu yanji yotsatsa pa intaneti yomwe ilipo ndipo mtengo wake ndi chiyani?
2. Kodi mawonekedwe, zabwino ndi zoyipa za njira iliyonse yothandizira ndi katundu ndi ziti?
3. Momwe mungapangire kampeni yotsatsa pa intaneti kuti musawononge ndalama zanu.

Chifukwa chake, tiyeni tiyambe!

Kutsatsa kwapaintaneti ndi mitundu yake: zochitika, teaser, zolunjika, zotsatsa zikwangwani, ndi zina zambiri.

1. Kutsatsa pa intaneti - mawonekedwe ndi kusiyana kwa zotsatsa zachikhalidwe 💻

Kutsatsa kwapaintaneti kumayimira njira zonse zothetsera zotsatsa pa intaneti. Mtundu wa zinthuzi ndiosiyanasiyana - malemba, zithunzi, mafayilo azosangalatsa, komanso kuphatikiza kwawo... Zotsatira zake ndizida zambiri, kusankha komwe kumatengera kuthekera ndi zolinga za wotsatsa.

1.1. Intaneti ndiye njira yayikulu yogawa zotsatsa pakadali pano

Kukula kwakukulu kwa World Wide Web kumachitika mzaka khumi zapitazi, pomwe masamba a pa intaneti adayamba kuwonekera. Komabe, kutsatsa pamasamba awa kwakhala kukuyambika kwa nthawi yayitali. Ndipo kokha kumapeto komaliza zaka khumi mpaka khumi ndi zisanu kugwiritsa ntchito intaneti kutsatsa malonda ndi zinthu zilizonse zomwe mwagula kukula kwapadziko lonse lapansi.

Pali zifukwa zingapo izi:

• Ndikukula kwa matekinoloje am'manja komanso kuchuluka kwa njira yolumikizirana yomwe ikupezeka, kuchuluka kwa anthu omwe akugwiritsa ntchito Webusayiti Yapadziko Lonse kukukulirakulira tsiku lililonse. Nthawi yomwe anthu amakhala pa intaneti ikuwonjezeka. Kuchokera pa zinthu zosafikirika, kukhala pa intaneti kumasandulika kukhala chosowa cha tsiku ndi tsiku, ngati sichingakhale ola limodzi.
• Kugulitsa pogwiritsa ntchito nsanja zapaintaneti, ngati sikulowa m'malo mwa njira zachikhalidwe, atha kupikisana nawo, ndikupereka mwayi watsopano.
• Makanema achikhalidwe, kutsatira zomwe zachitika posachedwa, akusunthira kwambiri pa intaneti.
• Kupanga zida zamapulogalamu kwathandizira kupanga zida zowongolera zotsatsa, komanso zida zogwiritsira ntchito ndikuwunika kwake.

Ngakhale zinthu zambiri zotsatsa pa intaneti zikufanana ndi njira zotsatsira, pali zinthu zingapo zomwe zimagwirizanitsidwa makamaka ndi mfundo za World Lide Web. Inde, mosiyana ndi makanema wamba, apa wogwiritsa ntchito samangogwiritsa ntchito zidziwitso zomwe zimaperekedwa, komanso amatenga nawo mbali pazinthu zambiri.

1.2. Zinthu zazikulu zotsatsa pa intaneti

Zinthu zazikuluzikulu zotsatsa pa intaneti ndi izi:

Mbali 1. Kuyanjana

Kutsatsa kukayikidwa munyuzipepala, pa zikwangwani kapena pa TV, kulumikizana ndi wogula kumakhala njira imodzi. Pa intaneti, kutsatsa kumafuna kuchitira kasitomala wina aliyense ndondomeko.

Wogwiritsa ntchito amatha kuyankha pazotsatsa zomwe zatumizidwa. Uku kungakhale kungodina ulalo womwe ungafotokozeredwe, dinani pa chikwangwani, kulembetsa kapena kuyankha funso lofunsidwa. Ndiye kuti, kutsatsa pa intaneti kumaphatikizapo kutenga yankho kuchokera kwa wogwiritsa ntchito.

Mbali 2. Omvera omwe akukula pa intaneti

Omvera a Padziko Lonse Lapansi akuchulukirachulukira, ndipo pakadali pano palibe zofunikira pakuchepetsa izi. Nthawi yomweyo, gawo lalikulu la iwo omwe ali ndi intaneti ndichakudya chokoma kwa otsatsa, popeza ali mgululi nzika zosungunulira.

Zachidziwikire, magulu ena azikhalidwe komanso misinkhu sanatenge nawo gawo pantchitoyi. Chifukwa chake, makampani omwe ali ndi chidwi nawo monga makasitomala amakakamizidwa kuti azigwiritsa ntchito njira zina zotsatsa. Komabe, gawo la otsatsa otere mu chiwerengero chonse sichachikulu kwambiri.

Mbali 3. Kutha kutsatsa malonda anu kwa omvera okhawo

Zida zowunikira zotsatsa zimatilola kuti tisankhe omwe angakhale ndi chidwi ndi chinthu china pakati pa ogwiritsa ntchito ambiri. Izi zimatchedwa kutsata.

Nthawi yomweyo, amatha kusiyanitsidwa ngati magulu a ogwiritsa ntchito akufunafuna chinthu china kapena ntchito (kutsata molunjika), Ndi iwo omwe ali ndi chidwi ndi zinthu zilizonse zomwe zimalumikizana molunjika ndi malonda omwe akwezedwa.

Intaneti imakupatsani mwayi wosankha omvera anu pazikhalidwe zosiyanasiyana. Awa akhoza kukhala malo okhala, zaka za wogwiritsa ntchito, zomwe amakonda, zomwe agula kale kapena zomwe zilipo kale, zomwe zimafunikira zinthu zina.

Kulondolera kumakupatsani mwayi wodula omwe sali m'gulu lazosatsa la otsatsa, ndikupangitsa kutsatsa kukhala kogwira ntchito. Kupatula apo, ngati ndalama zimagwiritsidwa ntchito kutsatsa malonda kwa iwo omwe sangakhale kasitomala koyambirira, kutsatsa kumeneku kudzakhala kuwononga ndalama.

Tidalemba zambiri zakukhudzidwa ndikubwezeretsanso m'nkhani ina.

Mbali 4. Kutha kuyeza molondola maulalo onse otsatsa

Popeza pafupifupi chilichonse chomwe wogwiritsa ntchito walemba pa intaneti, ndizotheka kuwunika momwe ntchito yonse yotsatsira ilili, komanso zinthu zake zonse payokha.

Pakadali pano pali machitidwe ambiri omwe amasanthula njira zotsatsa zomwe agwiritsa ntchito ndikupereka zotsatira zawo.

Ndikofunikira kuti njirayi ikhale yothandiza kwambiri. Ndipo izi zikutanthauza mwayi Yankho lachangu komanso munthawi yake... Wotsatsa akhoza kusintha ntchito yotsatsa yomwe ikuchitika, kusiya njira zomwe sizibweretsa zomwe akufuna, ndikuwonjezera ndalama m'mitundu yotsatsa yotsatsa.

Makampani otsatsa pa intaneti: magawo ofunikira

2. Kukhazikitsa ndi kukhazikitsa kampeni yotsatsa pa intaneti - magawo atatu 📃

Ngakhale zili ndizosiyanitsa zonse, magwiridwe antchito apadera olimbikitsira china chake ndiofala panjira iliyonse yogulitsa. Itha kuphwanyidwa atatu siteji.

Gawo 1. Kukhazikitsa kwa omvera

Gawo ili ndi gawo limodzi lofunikira kwambiri, chifukwa ndikupanga chithunzi chowoneka bwino cha makasitomala anu omwe amatsimikizira kuti ndalama zomwe zimagwiritsidwa ntchito kutsatsa ndizothandiza.

Pali ogulitsa mamiliyoni ambiri pa intaneti omwe amalimbikitsa malonda awo, mpikisano ndiwokwera kwambiri, chifukwa chake wotsatsa akuyenera kuchita kafukufuku wotsatsa molondola kuti asalakwitse pachiyambi pomwe cha malonda.

Kuzindikiritsa omvera kumatha kuchitika m'njira zosiyanasiyana. Makampani akulu kuyitanitsa kafukufuku wamkulu ndi mafunso ndi kafukufuku wambiri. NDI wochita bizinesi payekha, yemwe alibe ndalama ndi nthawi yotere, amangophunzira za magwero otseguka, mwachitsanzo, zopempha zogwiritsa ntchito pazinthu zina kapena ziwerengero zamakasitomala kuchokera kwa wopikisana naye.

Muzinthu zosavuta, ndikokwanira kungokonzekera gawo laling'ono lokambirana... Mwachitsanzo, wopanga maovololo agalu amatha kuzindikira omvera ake molingana ndi zomwe akumana nazo ndi okonda agalu.

Mukazindikira gulu la omwe akufuna kugula ndikupanga mndandanda wazosowa zawo ndi zomwe amakonda, mutha kuyamba kupanga njira yolimbikitsira malonda anu.

Gawo 2. Kupanga njira yolimbikitsira

Gawo lotsatira lofunikira ndikuwona mtundu wa kutsatsa komwe kudzachitike, komanso kugwiritsa ntchito njira ziti.

Apa, zidziwitso zomwe zidapezedwa koyambirira ziyenera kugwiritsidwa ntchito kwambiri, chifukwa njira yotsatsira imadalira omwe asankhidwa kuti akhale otsatsa.

Bajeti yoperekedwa kutsatsa ndiyofunikanso. Kupatula apo, ngati ndalama ndizocheperako, munthu sangadalire nsanja zambiri zotsatsa komanso zochitika zazikulu kuti akope ogula.

Mutasankha njira yomwe muyenera kusunthira, mutha kusankha masamba omwe kutsatsa kudzachitike, ndikupanganso zinthu zina, kuphatikiza zolemba, zikwangwani, makanema, ndi zina zambiri.

Gawo 3. Kuyambitsa kampeni yotsatsa

Gawo lomaliza ndikukhazikitsa kwa malonda. Apa, zida zotsatsa zomwe zimapangidwa zimayikidwa, komanso kutsatira zotsatira za zotsatira zake. Kukonza ndi kusintha kumapangidwa ngati kuli kofunikira.

Mitundu yayikulu yogulira makasitomala zinthu ndi ntchito pa intaneti

3. Mitundu yotsatsa pa intaneti ndi mtengo wake - TOP-10 yamayendedwe odziwika kwambiri komanso othandiza otsatsa pa intaneti 💎

Pali njira zambiri zotsatsira malonda anu kapena ntchito zanu pa intaneti, ndipo zikusintha mosiyanasiyana. Kukula ndi kutuluka kwa mitundu yatsopano yotsatsa pa intaneti sikungokhudzana ndi mpikisano wokha m'dera lino, komanso ndikuwongolera matekinoloje.

Omalizawa samangololeza kupanga njira zatsopano zoperekera chidziwitso kwa ogwiritsa ntchito, komanso amathandizanso omaliza kuthana ndi zotsatsa zotsatsa. Zotsatira zake njira zotsatsira zomwe mpaka pano zakhala zikugwira ntchito komanso zopindulitsa zikuyamba kukhala zopanda ntchito komanso zachikale.

Pansipa tiwona madera omwe amalimbikitsa kutsatsa pa intaneti omwe ali othandiza komanso ogwira ntchito pakadali pano.

1. Kutsatsa kwazomwe zikuchitika

Monga dzinalo likutanthauza, njira yotsatsira iyi imalumikizidwa ndi gawo linalake.

Pakadali pano, kutsatsa kwamakedzedwe, mwina, ndi imodzi mwanjira zosavuta kutsata zotsatsira, zomwe zimapangitsa kukhala ndi zotsatira zabwino ndi bajeti yocheperako.

Mfundo yogulitsa pakatsatidwe ndi iyi: wogwiritsa ntchito amalandira mauthenga otsatsa omwe ali ogwirizana ndi zomwe akufuna. Pachifukwa ichi, makina amawu achinsinsi ndi ziganizo amagwiritsidwa ntchito, kutengera uthenga wotsatsa womwe wasankhidwa. Pali njira ziwiri apa:

Njira 1. Wogwiritsa ntchito amafunsa funso linalake mu injini zosakira, zomwe makinawa amalumikizana ndi masamba osiyanasiyana ndi mutu wogwirizana ndi funsoli. Koma kuwonjezera pa maulalo akumasamba, ndi zotsatsa, womangiridwanso pamutu wapempho.

Njira 2. Wogwiritsa ntchito amayendera tsamba lomwe ndi mnzake wa zotsatsa za imodzi mwama injini zosakira, ndikuwona malonda omwe amaganizira mutu wankhani zatsambali palokha komanso mbiri yazomwe wofunsayo wachita... Ngati munthu wakhala akufunafuna mtundu winawake pa intaneti, ndiye kuti adzawonetsedwa pamasamba otsatsa malonda.

Zachidziwikire, kutsatsa kotereku kumapereka mwayi waukulu kusefa ogwiritsa ntchito omwe angakonde kwambiri, ndiye kuti, mfundo zowunikira zikugwiritsidwa ntchito pano mpaka pamlingo waukulu.

Ubwino wina wotsatsa (+) wotsatsa ndi:

• Malipiro azotsatira zake mwa kudina ulalo womwe wapatsidwa. Ndiye kuti, wotsatsa amalipira zokhazo zomwe zidatha ndi zochita zina.
• Popeza zotsatsa zimaperekedwa molingana ndi zomwe amakonda komanso zofuna za wogwiritsa ntchitoyo, zimapindulitsanso makasitomala omwe angakhalepo. Zomwe zikutanthauza kukanidwa kochepa kuchokera kwa ogwiritsa ntchito.
• Kutsatsa kwamtunduwu sikukhumudwitsa komanso kukwiyitsa.monga zotsatsa zambiri, zomwe zimathandizanso kuti anthu azivomereza.
• Bajeti yogulitsa zotsatsa zitha kukhala chilichonse. Ngakhale pang'ono kwambiri 100-200 rubles patsiku mutha kupeza zotsatira zovomerezeka.
• Ma intaneti amakono omwe amapereka kutsatsa kwatsatanetsatane amapereka mwayi wabwino pakusintha kwawo... Ndiye kuti, wotsatsa amatha kupanga pulogalamu yotsatsa yomwe ingaganizire mitundu yonse yazogulitsa.
• Akuchira liwiro. Mukamalipira zotsatsa zamalonda, mutha kupeza zotsatira zamtundu wamakasitomala omwe adadina ulalowu.
• Chida chachikulu cha kusanthula magwiridwe antchito adatumiza zotsatsa komanso zambiri zomwe zingapezeke pa iwo.

Koma, zowonadi, sizingatheke popanda zoperewera (-). Izi zikuphatikiza:

• Kubwerera mwachangu kumatanthauzanso zotsatira zazifupi. Kuti makasitomala azichuluka, pamafunika ndalama zambiri nthawi zonse.
• Makina otsatsa olakwika adzatsogolera ku mfundo yakuti ndalama sizidzapita kulikonse. Ndi njira yolimbikitsira iyi yomwe ili pachiwopsezo chogwiritsa ntchito bajeti yayikulu osabweza chifukwa cha mawu osankhidwa molakwika.
• Kusatsimikizika kwa bajeti, yolumikizidwa ndi kuwerengetsa kwa mtengo pakudina kamodzi pamalonda (omwe amatchedwa dinani), zomwe tikambirana pansipa.
• Osati magawo onse amabizinesi njira yotsatsira iyi ndiyoyenera.

Zokhudza mtengo kudina kumene, pamaziko omwe bajeti idzadziwikire, ndiye imapangidwa motere. Ngati otsatsa angapo amalumikiza malonda awo ku mawu osakira omwewo, malo abwino kwambiri patsamba lofufuzira adzapita kwa omwe ali ndi CPC yayikulu kwambiri. Ndiye kuti, mfundo yamalonda imagwira - amene amalipira kwambiri amapeza zochulukirapo.

Nthawi yomweyo pali ma niches osiyanasiyana, mtengo wa kudina komwe kuli kosiyana kwambiri. Mwachitsanzo, mtengo pakadina pakufunsira ngati "Zoseweretsa zodziwika" pafupifupi 9 mpaka 40 rubles, koma zopemphazo "Mawindo a PVC" zidzawononga zambiri - 500-1500 rubles mu pitani limodzi.

Monga lamulo, makina osakira pakusaka amafufuza malire amaika malire pazowonekera pokhapokha. Mwachitsanzo, ku Yandex, ndi ma ruble 1,500.

Chifukwa chake, wotsatsa akuyang'anizana ndi ntchito kuti apeze njira yabwino kwambiri yotsatsira malonda. Mbali imodzi, CPC yosankhidwa siyenera kukhala yayikulu kwambiri - pankhaniyi, ogwiritsa ntchito ambiri adzawona zotsatsa, koma phindu lochokera kwa iwo lingakhale lochepera ndalama zomwe zimagwiritsidwa ntchito popititsa patsogolo. Mbali inayiMukayika mtengo pang'onopang'ono kwambiri, wogulitsa sangangodikirira kudina pazotsatsa, chifukwa palibe amene adzaziwone.

Zindikirani! Pokhapokha, kukhazikitsidwa kwa zotsatsa kumakhala ndi zosankha zotsika mtengo kwambiri zomwe zimafunikira bajeti yayikulu. Chifukwa chake, ndikofunikira kusankha molondola zoikamo kuti mupeze mulingo woyenera wa mtengo pakadina, kudina pazotsatsa, ndikupindula ndi wogula aliyense.

Zachidziwikire, makina otsatsa a injini zosakira amatsimikizira kuti wogwiritsa ntchito aliyense akhoza kupanga zoterezi, koma kunyengerera koteroko kumatha kubweretsa kuwonongeka kwakukulu. Kuti mupeze zotsatira zabwino pamtengo wotsika, muyenera kumvetsetsa kutsatsa kwanu, kapena funani thandizo kwa katswiri wamderali.

Pakadali pano pali awiri ma netiweki odziwika kwambiri amachokera ku injini zodziwika bwino za Yandex ndi Google.

1) Yandex.Direct - zotsatsa mwatsatanetsatane pa Yandex

Popanda kukokomeza, makina osakira otchuka komanso opambana pa intaneti ya Russia, Yandex imapereka ntchito zake zakuyika zotsatsa mu gawo lotchedwa Yandex.Direct.

Chitsanzo cha kutsatsa kwapa Yandex

Pali zida zambiri pano zomwe zimakupatsani mwayi wosankha njira yoyenera yotsatsira malinga ndi zolinga zanu ndi bajeti yomwe ilipo.

Mwa magawo osangalatsa komanso ofunikira pano ndi awa ntchito yosankha mawu osakira, yomwe imatulutsa mafunso otchuka kwambiri kutengera kuchuluka kwawo kwakanthawi. Apa mutha kuneneranso mtengo wapakati pakudina, kutengera dera lotsatsa ndi mawu osankhidwa.

Nthawi yomweyo, ngakhale ndikukhazikitsa zokhazokha, wotsatsa amapatsidwa njira zambiri zotheka. Chifukwa chake, mutha kukhazikitsa malire pamtengo wosinthira kapena kuchepetsa bajeti kwakanthawi.

Tinalemba mwatsatanetsatane za kukhazikitsa ndikusankha mawu achinsinsi a Yandex Direct (mawu) munkhani yapadera yamagazini athu.

2) Google AdWords - Kutsatsa kwapa Google

Chitsanzo cha kutsatsa kwadongosolo mu Google AdWords system

Kapangidwe katsamba kotsatsira sikakusiyana kwenikweni ndi chimphona china chofufuzira pa intaneti, koma pali kusiyana pang'ono. Nazi izi:

• Google imapereka kuthekera kokonza bwino ndikuwongolera bwino popereka zida zina zosinthira. Apa ndizotheka kusankha zotsatsa m'magulu, iliyonse yomwe mutha kuchita kampeni yanu yotsatsa ndi njira zosiyanasiyana.
• Kuwunikira komwe zikuwonetserako zotsatsa kumakupatsaninso zosankha zina - mu Google AdWords, simungangosankha umodzi mwamizinda kapena zigawo, komanso malo ang'onoang'ono kwambiri okhala ndi utali wozungulira kuchokera 1 km... Njirayi ndiyofunikira makamaka kwa otsatsa omwe amapereka ntchito zawo kwa okhala m'misewu yapafupi.
• Pali masamba ena obwezeretsedwera pano, ndipo mpikisano ndiwotsika, womwe umakhudzanso mtengo wa kudina kamodzi. Komabe, mtundu wa omaliza nthawi zambiri amakhala wotsika. Chowonadi ndi chakuti Yandex.Direct imayang'anira zotchedwa zotembenuka "zoyipa", ndiye kuti, pambuyo pake wogwiritsa ntchitoyo amasiya masambawo. Zotsatira zake, ndimtengo wokwera mtengo pakudina, zotsatira zake ndizabwino pamachitidwe otsatsa aku Russia.

Ngati tiyerekeza machitidwe awiriwa, titha kunena kuti Yandex.Direct ndiyabwino kwa oyamba kumene, koma Google AdWords imapereka mwayi wochulukirapo wotsatsa wotsatsa.

2. Kutsatsa (mbendera) kutsatsa

Kutsatsa kwa katundu kapena ntchito pogwiritsa ntchito chikwangwani kumafanana m'njira zambiri ndi kutsatsa kwachikhalidwe, malonda otsatsa, akulu kapena ang'ono, akaikidwa pamasamba anyuzipepala kapena magazini. Zitsanzo ndi mtengo wotsatsira zotsatsa zikwangwani patsamba lathu lomwe mutha kuwona ulalo uwu.

Kutsatsa zikwangwani pa intaneti - mwachitsanzo

Chikwangwani ndichithunzi chowonekera bwino chomwe chimawonetsedwa m'malo osiyanasiyana. Komabe, nthawi yomweyo Kutsatsa zikwangwani imasiyanitsidwa ndi kuthekera kwakukulu pamapangidwe, yang'anani pazotsatira, komanso kuthekera kothandizana.

Kuphatikiza pazithunzi zosasintha, zida zama multimedia zimagwiritsidwa ntchito mwakhama popanga zikwangwani. Ikhoza kukhala kanema wamfupi, mwachitsanzo, wokondedwa ndi "ma gif" ambiri, makanema achidule otsekedwa.

Chida china chofunikira cha zikwangwani ndi kuyanjana kwawo. Nthawi zambiri, wogwiritsa ntchito akadina chikwangwani, amafika patsamba la wotsatsa. Nthawi zambiri mumatha kupeza zikwangwani ngati masewera achidule kapena zazing'ono zomwe zimasangalatsa wogwiritsa ntchito. Mukamaliza masewera oterewa, kasitomala yemwe angakhale kasitomala amadziwitsidwa za unobtrusively za ntchito yolimbikitsidwa kapena malonda.

Chizindikiro cha zikwangwani ndikuti sizolumikizana ndi tsamba la otsatsa, ngakhale ntchito yokopa omvera omwe akukhudzidwa nawonso ndiyomwe amatsatsa amtunduwu. Apa, chosafunikira kwenikweni ndikutha kupanga chizindikiritso cha chinthu kapena chinthu pakati pa ogwiritsa ntchito intaneti, kukonza gulu lina logwirizana.

Chifukwa chake, zikwangwani zitha kugawidwa m'magulu awiri:

1. zomwe zimapangitsa wosuta kuchitapo kanthu (Mwachitsanzo, pitani patsamba lino);
2. zomwe zimapanga chithunzi komanso kuzindikira kwa wotsatsa.

Kuyika chikwangwani, kampani kapena wochita bizinesi agwirizana ndi mwiniwake watsambalo kuti ayike chithunzi kapena kanema wa makanema pazinthu zake.

Mtengo wotsatsa zikwangwani umadalira magawo ambiri, kuphatikiza:

• kutchuka kwa gwero lomwe chikwangwani chidayikidwa;
• kukula kwa mbendera yomwe;
• malo ake patsamba.

Nthawi zambiri, amalipiritsa mwina kuchuluka kwa zikwangwanikapena chifukwa cha kudina kwake kutsamba la wotsatsa. Malipiro amagwira ntchito nthawi zina kukhazikitsidwa kwokhazikika kwa chikwangwani patsamba lina. Monga lamulo, njirayi imagwiritsidwa ntchito kwakanthawi kochepa pamasamba okhala ndi anthu ambiri. Kupatula apo, pakapita nthawi, anthu amangosiya kutengera chithunzi kapena makanema odziwika bwino.

Monga tanenera kale, palibe malire amitengo yoyikiratu - mwina 1000-2000 rubles mwezi, ndi makumi masauzande a madola.

Pomaliza, ndikofunikira kutchula imodzi mwazinthu zofunikira kwambiri pakutsatsa kwa zikwangwani. Idzagwira ntchito pokhapokha ngati itapangidwa ndi mtundu wapamwamba komanso wokongola kwa ogwiritsa ntchito, komanso ngati zomwe zili mu chikwangwani zikugwirizana ndi zomwe wotsatsa amapereka. Kupanda kutero, zotsatirapo zake zitha kuchitika - malingaliro osalekeza angabuke kutsatsa kapena malonda.

3. Kutsatsa kwa ena

Chitsanzo chotsatsa pa intaneti pa intaneti

Kutsatsa kwamtunduwu kumachokera ku mawu achingerezi otanthauza "kunyoza". Wosekerera ali ngati chikwangwani - iyi ndiyotsatsa yowerengera kapena yamphamvu yomwe imayikidwa patsamba.

Komabe, pali kusiyana kwakukulu. Wosusayo sananene mwachindunji zomwe zikulimbikitsa. Zimangosangalatsa wogwiritsa ntchito, zimamusangalatsa ndi mtundu wina wa nyambo, kuti muchite kanthu kena, monga lamulo, dinani pa teaser.

Kutsatsa kwamtunduwu kumakhala kokwanira mbiri yokayikitsa... Nthawi zambiri, imagwirizanitsidwa ndi masamba azikhalidwe zina (mwachitsanzo, zachiwerewere kapena zachinyengo, zopereka phindu lalikulu nthawi yomweyo popanda ndalama). Kwa ogwiritsa ntchito ambiri, zimayambitsa kukanidwa kwakukulu.

Kawirikawiri, wogwiritsa ntchito amagwiritsa ntchito chithunzi chophethira, chomwe chimayenera kukopa ofuna chithandizo, koma potero amasintha tsamba lomwe limakhala malo osawoneka bwino komanso osasangalatsa.

Koma ngakhale kutsatsa kwachipongwe komanso kawirikawiri kwamanyazi kumakhala ndi omvera ake. Ma newbies ambiri, akungodziwa Webusayiti Yapadziko Lonse, amagwera pazithunzi zotsatsa izi. Komanso, ma teya amatha "kuluma" ndi ogwiritsa ntchito osadzitukumula omwe amapha nthawi pa intaneti.

Njira zokhazikitsira ndi kulipira ma teasers ndizofanana ndi kutsatsa kwa zikwangwani. Kusiyana kokha ndikuti kuchuluka kwa masamba okonzeka kuchitira tiyi ndi ochepa kwambiri. Ndipo eni ake a masamba akuluakulu komanso odziwika amayesetsa kuti akhale ndi mbiri yabwino kuti atumize zotsatsa zawozo. Koma mtengo wotsatsa wotere nthawi zambiri umakhala wotsika, ndipo zimakhala zosavuta kupanga teaser - mtundu wa zosowa nthawi zambiri sofunikira kwenikweni pano.

4. Kutsatsa komwe kukuyang'ana pa malo ochezera a pa Intaneti: VKontakte, Odnoklassniki, Facebook, Instagram

Mgulu losiyana, ndikuyenera kuwunikira zotsatsa zomwe zimachitika m'malo ochezera a pa Intaneti. Izi sizosadabwitsa - pambuyo pake, anthu ambiri amakonda kukhala nthawi yayitali pamawebusayiti monga VKontakte kapena Facebook.

Chitsanzo cha zotsatsa zapa media media

Nthawi yomweyo, kuyambira tsamba lawo, ogwiritsa ntchito ambiri amapereka chidziwitso chofunikira kwambiri za inu nokha, kuphatikiza jenda, zaka, momwe mungakhalire komanso zomwe mumakonda... (Tinalemba kale momwe tingapangire tsamba la VKontakte kapena gulu m'nkhani yomaliza)

Ndipo izi zikutanthauza kuti simungangolengeza za chinthu chilichonse, koma chitani mwa iwo okhawo omwe akuphatikizidwa ndi otsatsawo.

Mwayi wotsatsa pamasamba ochezera ndi wokulirapo. Izi zikuphatikiza:

• Kukhazikitsa zolemba zotsatsa ndi kutsatsa patsamba lanu lomwe pansi pa akaunti yanu (sikufuna ndalama zilizonse);
• kukhazikitsidwa kwa gulu lapadera kapena dera (zingotenga nthawi kuti apange ndi kulipira wogwira ntchito yemwe azikhala ndi udindo woyang'anira);
• kusinthana kwa zotsatsa ndi gulu lililonse kapena gulu (lolipiridwa komanso laulere);
• kusungidwa kwa malonda;
• kuchititsa mipikisano yosiyanasiyana, kuti mupambane momwe muyenera kubwezeretsanso chilichonse (pakadali pano, mtengo wotsatsa umatsimikizika ndi mtengo wa mphotho).

Zolinga, zomwe zikutanthauza, kutsata kwa omvera, kutsatsa pa malo ochezera a pa intaneti kuli ndi maubwino angapo:

• Sichifuna kuti wogwiritsa ntchito asinthe kupita kuzinthu zina, potero amamupatsa mwayi ndi chitonthozo;
• kupezeka kwa mayankho osati mwa mawonekedwe amtundu kapena kudina pazotsatsa, komanso mwa mawonekedwe azokonda kapena ndemanga;
• Kutsatsa kosavuta, chifukwa nthawi zambiri izi sizikusowa luso lapadera - muyenera kungojambula chithunzi chomwe mwajambula kapena lembani zomwe mukufuna.

Choyamba, wotsatsa amachita chidwi ndi ntchito zotchuka kwambiri, chifukwa ndipamene mungapeze nambala yayikulu yaomwe angakhale ogula.

1) Kutsatsa kwa VKontakte

Ngati tikulankhula za gawo lachi Russia la intaneti, ndiye kuti palibe chida chilichonse chingapikisane ndi chidziwitso cha Pavel Durov. Komanso, kulipo ndipo malo anu otsatsa, ofanana ndi omwe amapezeka ku Yandex ndi Google. Mfundo yogwirira ntchito ndiyosavuta - ndikofunikira kukhazikitsa chiwonetsero cha malonda poganizira bajeti yomwe ilipo.

Chitsanzo cha kampeni yotsatsa pa intaneti kudzera pa malo ochezera a pa Intaneti a Vkontakte

Monga lamulo, mtengo umatsimikizidwa ndi wotsatsa mwiniwake aliyense 1000 zojambula. Nthawi zambiri zimayamba kuchokera 1 ruble ndipo sikupitirira 10-20 rubles.

Ndikofunikira kudziwa kuti zotsika mtengo zokha komanso zomwe zakwezedwa kale, zogulitsa zotchuka ziyenera kutsatsidwa motere.

2) Kutsatsa pa Odnoklassniki

Webusayiti ina yotchuka yaku Russia, Odnoklassniki, imaperekanso mwayi wosangalatsa pamisika yotsatsa yotsika mtengo. Omvera pano amakhala achikulire kuposa momwe amathandizira kale, motero amakhala osungunuka. Chifukwa chake ndizotheka kulimbikitsa ntchito zodula pano.

Makhalidwe oyika otsatsa pa Odnoklassniki ndi awa:

• kuthekera kosintha nthawi yowonetsera, zomwe zimatsimikizira kuti zikuyenda bwino kwambiri;
• kutsatsa kumawonetsedwa pazantchito zina za Mail.ru, mwachitsanzo, mu "My World";
• kuthekera kotchulanso, ndiye kuti, kuwunika komwe kungachitike kwa iwo omwe achita kale chilichonse chotsatsa kuti ayambirenso.

Mwa minuses, ndikofunikira kudziwa kuwonongeka kosavuta komwe kulipo kale ndi magulu, zomwe zimapangitsa kuti kutsatsa konse kusasinthike komanso kusinthasintha kwa otsatsa.

3) Kutsatsa pa Instagram

Mosiyana ndi mawebusayiti awiri omwe atchulidwa kale, Instagram ili ndi luso lake - zithunzi ndi makanema achidule... Kuyankhulana apa kumabwera ndikutsitsa zithunzi zomwe zajambulidwa pano, ndikupeza makonda ndi ndemanga kwa iwo.

Mpaka posachedwa, kutsatsa konse pa Instagram kunali kotheka m'njira zochepa:

• kupanga madera apadera ndikuitanira ogwiritsa ntchito kwa iwo;
• kulembetsa ku mbiri ya ogwiritsa ntchito ena kotero kuti amalembetsa ku akaunti ya wotsatsa pobwezera;
• kusungidwa kwa zotsatsa mumaakaunti otchuka.

Komabe, kuyambira chaka chatha, Instagram ikupezeka malonda otsatsa... Zowona, pali chinthu chimodzi "koma"... Chowonadi ndi chakuti deta ya omvera omwe akufuna kutsatsa imachokera pa mbiri ya Facebook yomwe akaunti ya Instagram imalumikizidwa. Koma ogwiritsa ntchito pazinthuzi adalembetsedwa mwachindunji, ndipo samalumikiza tsamba lawo pa Facebook. Zomwe zikutanthauzakuti gawo lalikulu la omvera omwe angakonde limangothera kunja kwa makina owunikira.

Kutsatsa pa Instagram kumachitika kudzera pa mbiri ya wotsatsa yomwe idapangidwa pa Facebook. Zofunika kukumbukirakuti zithunzi zokongola, zokopa ndizofunikira pano choyamba.

Zambiri zamakalata pa Instagram zimakhala ndi gawo locheperako. Chifukwa chake, zomwe zikulimbikitsidwa zikuyenera kuwoneka bwino komanso zosangalatsa pazithunzi. Musaiwale kuti gwero ili ndilotchuka kuposa onse mwa akazi, chifukwa chake zotsatsa zimayenera kufanana ndi gulu la makasitomala.

4) Kutsatsa pa Facebook

Woyambitsa masamba onse ochezera, Facebook, siotchuka mdziko lathu monga VKontakte. Koma apa pali omvera omwe ali ndi chuma chochulukirapo. Kotero apa, mbali imodzi, mutha kulimbikitsa mankhwala okwera mtengo kwambiri. Koma mbali inayo, ogwiritsa ntchito netiwekiyi amakhala ndi malingaliro olakwika pazopereka mwachindunji kuti agule kena ndipo nthawi zambiri samanyalanyaza.

Njira yochenjera kwambiri imafunika pa Facebook. Ndizothandiza kwambiri kutsatsa pano magulu kapena masamba omwe muyenera kulembetsa kapena zochita zina zofananira, kenako ndikungotumiza zotsatsa kwa wogula.

Zina mwanjira zosangalatsa kwambiri zotsatsa pazinthu izi ndikulemba zolemba mu feed feed, yomwe ndi imodzi mwanjira zodziwika bwino zowonera zambiri kuchokera kwa abwenzi pakati pa ogwiritsa ntchito Facebook.

5. Kankhirani zidziwitso ngati chida chogulitsa

Kutsatsa kwamtunduwu kwawoneka posachedwa, koma kwakhala kukugwiritsidwa ntchito mwakhama padziko lonse lapansi. Kankhani zidziwitso ndi mauthenga otumphuka.

Kankhani zidziwitso (mauthenga) - zomwe iwo ali. Chitsanzo cha chiwonetsero chotsatsa

Pachikhalidwe, zidziwitso zotere zimadziwitsa wogwiritsa ntchito zosintha zilizonse kapena nkhani pafoni kapena kompyuta. Mwachitsanzo:

• Ma antivirus omwe amaikidwa nthawi ndi nthawi amawonetsa zambiri pazida zatsopano zotetezera kompyuta yanu.
• Mapulogalamu omwe amagwiritsidwa ntchito pafoniyo amadziwitsa zakupezeka kwa zosintha.
• Malo ochezera a pa Intaneti amatha kudziwitsa wosuta kuti mnzake walemba zolemba kapena kutumizira chithunzi.

Ngati poyamba zidziwitsozi zidagwiritsidwa ntchito ndi omwe amapanga mapulogalamu kuti wogwiritsa ntchito asayiwale kuzigwiritsa ntchito, ndiye kuti popita nthawi, otsatsa nawonso adayamba kuwagwiritsa ntchito. Poterepa, ndizotheka kutumiza mauthenga monga kudzera pa intaneti, komanso kudzera munjira yolumikizirana, kudzera mwa ogwiritsa ntchito mafoni.

Pali ntchito zingapo zomwe mutha kulipira ndikukonzekera kugawa kwa zidziwitso zoterezi. Amagwira ntchito motere - ogwiritsa ntchito amalembetsa ku maimelo ena omwe amawakonda, kenako amalandila zazifupi mwa mawonekedwe a Kankhani. Zofunikira zingapo ziyenera kukwaniritsidwa pano:

• Mauthenga olandilidwa sayenera kukwiyitsa wogwiritsa ntchito pafupipafupi komanso mwachidwi;
• ayenera kutsatira mutu womwe wogwiritsa ntchito adalemba;
• kulumikizidwa ndi tsamba kapena akaunti pamalo ochezera a pa Intaneti kuti wogwiritsa ntchitoyo akhale ndi mwayi wopereka mayankho;
• wogwiritsa ntchito ayenera kudziletsa nthawi iliyonse, apo ayi, kubwera kwa zidziwitso zotere kumatha kuonedwa ngati sipamu.

Ndikothekanso kukhazikitsa zidziwitso za Kankhani kudzera pama foni ena, ntchito zake zomwe ogwiritsa ntchito amagwirizana ndi malonda.

6. Kutsatsa mu mapulogalamu apakompyuta a iOs (iPhone / iPad) ndi nsanja za Android

Kukula kwa mafoni olumikizirana ndi matekinoloje kwapangitsa kuti ogwiritsa ntchito intaneti ambiri azigwiritsa ntchito kuchokera pama foni awo kapena mapiritsi. Ndipo pafupifupi pazipangizo zonsezi pali mapulogalamu opitilira khumi ndi awiri. Zitha kutero malo onse ochezera komanso ntchito zosiyanasiyana zoyitanitsa ndi kugula kena kake.

Ngati pulogalamu yam'manja imapangidwira kuitanitsa katundu kuchokera ku kampani, ndiye kuti ntchito yake yayikulu ndikugulitsa malondawa, ndipo chitukuko ndi magwiridwe antchito a ntchitoyi zimapindula chifukwa cha phindu.

Komabe, pali mapulogalamu ochulukirapo omwe amangopatsa ogwiritsa ntchito mitundu yonse yazosangalatsa kapena zidziwitso. Nthawi yomweyo, wosuta amatsitsa ndikugwiritsa ntchito izi mfulu kwathunthu.

Ndizosadabwitsa kuti omwe amapanga mapulogalamu ambiri azida zamagetsi amadzipereka kugulitsa malo pazogwiritsa ntchito. Kwa ogwiritsa ntchito, kuwonera zotsatsa izi ndi mtundu wa zolipira kugwiritsa ntchito pulogalamuyi.

Nthawi zambiri, mutha kukhala ndi chiyembekezo chowonera malonda awiri njira:

1. zimapangitsa kukhala kosatheka kuletsa kapena kuletsa zotsatsa;
2. perekani mwayi kwa wogwiritsa ntchito mwayi wowonera.

Njira yomalizirayi imagwiritsidwa ntchito pamasewera apa intaneti, pomwe wosewera amatha kupeza njira zowonera zotsatsa.

Mitundu yotsatsa yomwe imayikidwa pazogwiritsa ntchito mafoni ndiyosiyanasiyana. Zitha kutero meseji yotsatsa yomwe imatuluka m'mphepete mwa pulogalamuyi, kapena chithunzi choyambira poyambira.

Nthawi zambiri mumatha kupeza kanema wokongola wotsika mtengo, koma pakadali pano, bajeti ya kampani yotsatsa idzakhala yokwera kwambiri - kuwonjezera pamtengo wokwera kwambiri, ndikofunikira kuyika ndalama zabwino pakupanga kanema komweko.

Kutha kuwunikira ogwiritsa ntchito mwachindunji kumadalira mtundu womwe ungagwiritsidwe ntchito pulogalamu mukatsitsa ndikulembetsa.

Kapangidwe kazinthu zodziwika bwino kwambiri pa YouTube zili ndi mawonekedwe ofanana ndi malo ochezera a pa Intaneti, pomwe mavidiyo ambiri ogwiritsa ntchito padziko lonse lapansi amatumizidwa.

Maonekedwe a makanema pawokha atha kukula kwa mamiliyoni! Mutha kulingalira kuti ndi makasitomala angati omwe angakopeke motere. Munkhani yapadera, tidalembanso za kuchuluka kwa ma Youtubers omwe amalandila pakutsatsa pa intaneti komanso momwe amathandizira phindu lalikulu.

Chitsanzo cha zotsatsa makanema pa YouTube

Pali mitundu yambiri yotsatsa pa Youtube:

• kanemayo adatumiza pa kanjira kalikonse - nokha ndi kulipilira wina, wotchuka;
• malonda ang'onoang'ono omwe amawonetsedwa pamaso pa chachikulu;
• zotsatsa zolemba zomwe zaikidwa pavidiyo yomwe yawonetsedwa;
• ulalo wa kanema womwe udayikidwa pamwamba pazotsatira zakusaka kanema.

Monga njira zam'mbuyomu zotsatsira, kutsatsa kwamtunduwu kumakupatsani mwayi wosankha zokopa kwa omvera okhawo. Ubwino waukulu wa njirayi ndikutsatsa makanema, komanso omvera ambiri. Koma musaiwale zovuta:

• Kuti malonda awoneke ndi makasitomala ambiri momwe angathere, ayenera kuyikidwa pamakanema odziwika kwambiri, omwe ndiokwera mtengo kwambiri.
• Ogwiritsa ntchito amatha kulepheretsa zotsatsa, komanso kugwiritsa ntchito mapulogalamu apadera kuti awaletse. Kuphatikiza apo, maakaunti olipira sawonetsa zotsatsa.
• Zotsatsa zosokoneza zomwe zimasokoneza kuwonera kanema wosangalatsa kapena kanema wanyimbo nthawi zambiri zimakwiyitsa ogwiritsa ntchito.

8.Otchuka (Pop-Up and Pop-Under)

Njira imodzi mwamphamvu kwambiri komanso yosakondera yotsatsa malonda ndi zenera, koma akupitilizabe kutchuka.

Kutsatsa kwa Pop-Up ndi Pop-Under - chitsanzo chabwino

Mfundo yotsatsa ili motere: wosuta amayendera tsambalo, amayamba kuwerenga zambiri, ndipo pakadali pano zenera lotuluka. Kuti mutseke ndikubwerera kusakatula wamba, muyenera kudina pamtanda pakona pazenera la Pop-up.

Mauthengawa amadziwika ndi otsatsa achinyengo omwe amachita zachinyengo zosiyanasiyana kuti akope ogwiritsa ntchito patsamba lawo. Mwachitsanzo, mtanda womwe umasunga zenera umakhala kotero kuti ndizosatheka kuupeza. Kapenanso zabodza - kudina pazomwe kumabweretsa kusintha kwa zotsatsa za otsatsa.

Kutsatsa koopsa kotere sikungabweretse zotsatira zabwino. Monga lamulo, wogwiritsa ntchito samangosiya tsamba lomwe adatumizidwirako, komanso kuchokera kuzomwe adabwerera koyambirira.

Komabe, ngati agwiritsidwa ntchito mosamala komanso molondola, kutsatsa kotereku kumathandizanso. Ndikofunikira kokha kuti izimitsidwe mosavuta, ndikuti uthenga wotsatsa ukugwirizana ndi mutu wa tsambalo.

Mawindo otseguka omwe akudziwitsa za kuchotsera katundu kapena za kukwezedwa kulikonse atha kubweretsanso zotsatira zina.

9. Kutsatsa m'makalata amaimelo (mwa imelo)

Ogwiritsa ntchito intaneti ambiri amakhala ndi mabokosi amakalata osiyanasiyana amagetsi omwe amasinthana nawo ntchito kapena zambiri. Chifukwa chake, kutsatsa mothandizidwa ndi kutumiza makalata kwa omwe adalembetsa ndikadali kotchuka.

Nthawi zambiri, kutsatsa kwamtunduwu kumagwiritsidwa ntchito ndi mitundu iwiri ya otsatsa:

1. masitolo kapena ogulitsa ntchito komwe wogwiritsa ntchito adagulirako malonda;
2. info amalonda omwe amagulitsa malonda awo kudzera munjira imeneyi.

1) Poyamba, kutumiza maimelo kumakhala ndi chithunzi chokulirapo. Masitolo ambiri amachita bonasi ndi makhadi ochotsera. Ndipo kuti muwalandire, nthawi zambiri muyenera kupereka zambiri, kuphatikiza imelo. Pambuyo pake, wogula uyu amalandila makalata okhala ndi chidziwitso chokhudza kukwezedwa kopitilira muyeso, zosintha zingapo, kuchotsera ndi zotsatsa.

Popeza kutumizako kumaperekedwa kwa munthu amene wagula kale, zomwe zikutanthauza kuti ndiwokhulupirika mokwanira kwa wogulitsa uyu, kutumiza koteroko nthawi zambiri sikukwiyitsa wogwiritsa ntchito. Ndipo zikuwoneka kuti, atalandira kalata yotere, wogula abwerera kusitolo.

2) Kwa bizinesi yazidziwitso yomwe yakhala ikukula osati kalekale, makalata amaimelo ndi imodzi mwanjira zazikulu zopititsira patsogolo ntchito zawo.

Poyamba, wogwiritsa ntchito amapita kuzinthu zina komwe amapatsidwa maphunziro aulere kapena zida za funso losangalatsa kwa munthu. Koma kuti mulandire izi, muyenera kusiya imelo yanu. Pambuyo pake, olembetsa ayamba kulandira makalata. Mwa iwo, kawirikawiri, zidziwitso zaulere zimasinthana ndi zotsatsa zogula chilichonse chazidziwitso.

Kutumiza zilembo zambiri pamanja, ndichachidziwikire, zopanda nzeru kwenikweni. Pali zothandizira mwapadera, mwachitsanzo, "Smartresponder", momwe mungasinthire kutumizira makalata anu okhawo omwe akulembetsa... Nthawi yomweyo, kuti mukhale ndi mwayi wokhala ndi chidwi ndi aliyense wa omwe adalembetsa, mutha kukhazikitsa mayina awo m'makalata.

10. Kutsatsa pamasamba otsogola ndi nsanja zapaintaneti (maforamu ndi mabulogu, mabungwe azamauthenga, magulu azama TV, malo akuluakulu, ndi zina zambiri)

Njira yomaliza yopangira zotsatsa pa intaneti, zomwe tikambirana m'nkhaniyi, ndikuyika zotsatsa pazinthu zosiyanasiyana. Pali masamba ambiri pomwe anthu omwe ali ndi zokonda zofananira amasonkhana, pomwe ali ndi mwayi osati owerenga zomwe adalemba, komanso amalemba okha.

Popeza anthu omwe ali ndi chidwi chodziwika bwino nthawi zambiri amalumikizana pazinthu zoterezi, kutsatsa pano kudzayang'aniridwa momwe angathere.

Mwachitsanzo, pamsonkhano wopangidwa kuti ukonzedwe, mutha kupereka ntchito zanu ngati wogulitsa zida zomangira kapena ngati kontrakitala wochitira ntchito zina. Kuphatikiza apo, simudzalipira chilichonse kuti mupange zotsatsa zoterezi.

Komabe, njira yotsatsira iyi ili ndi zovuta zingapo:

• ntchito yambiri - pambuyo pake, sikofunikira kokha kupeza zofunikira ndikuzilembera, komanso kulemba uthenga, ndikuwunika tsogolo lawo ndi ndemanga zawo;
• eni ndi oyang'anira zinthu zambiri sakonda kutsatsa kwachidziwikire ndipo amatumiza nthawi yomweyo kwa omwe amawaika ku chiletso;
• pazinthu zambiri komwe kusungidwa kwa malonda sikuletsedwa, pamakhala zoletsa pamlingo wawo kwakanthawi;
• ngati kulengeza kumawoneka ngati kosavuta kwa olankhula nawo ena ndipo kwachokera "paliponse", palibe amene angayankhe - ndiye kuti, kuti muthe kukhulupilira, m'mabwalo ambiri mumayenera kuyankhula zambiri chimodzimodzi.

Chifukwa chake, njirayi ndiyabwino kwa okhawo ogulitsa omwe katundu wawo kapena ntchito zawo ndi zosakwatiwa, ndipo mutha kuwononga nthawi kuti muzigulitsa.

Kuphatikiza apo, njirayi ndiyabwino kwa omwe akufuna kuchita bizinesi omwe alibe bajeti yotsatsira.

Kuwunikira mwachidule mitundu yomwe yafotokozedwa yotsatsa pa intaneti

Mutaganizira mitundu yonse khumi yotsatsa komanso yosangalatsa yotsatsa, ndi bwino kutchula kuti ndi iti mwa yomwe ili yothandiza kwambiri, komanso momwe mtengo wa njira zotsatsira zosiyanasiyana umayenderana.

Tebulo: Ubwino ndi Kuipa kwa Mitundu Yosiyana Pakutsatsa Kwapaintaneti

Njira yotsika mtengo kwambiri yolimbikitsira ntchito iliyonse kapena chilichonse pa intaneti ndi Kutsatsa zikwangwani, zomwe sizimangofunika kulipira kokha chifukwa chokhazikitsira, komanso ndalama zopangira zotsatsa zapamwamba komanso zokongola. Zidzakhalanso zosangalatsa mtengo kutumiza zambiri za malonda anu. pa Youtube, pa mapulogalamu am'manja ndi malo ochezera a pa Intaneti, komanso kudzera pazidziwitso zakukankha.

Koma kutsatsa kwamakedzedwe, ngati kukonzedwa molondola, kungakhale kotchipa. Komanso, zolumikizira zazing'ono zimafunikira kugawa maimelo, kupanga ndi kuyika ma teya, komanso ma pop-up.

Ponena za kugwiritsidwa ntchito kwa wogwiritsa ntchito komanso kuthekera kokopa anthu ambiri ogula, palibe ofanana kutsatsa kwanthawi. Poganizira kuti mtengo wake ungakhale wotsika kwambiri, kutsatsa kumeneku ndiye koyenera kwambiri.

Koma kusungidwa kwa ma teya ndi zikwangwani, tsoka, sikubweretsa zotsatira zambiri. Nthawi yomweyo, ngati zotsatsa zikwangwani zimapereka chithunzi, ndiye kuti ma teers, m'malo mwake, amatha kuwopseza ogwiritsa ntchito ambiri. Komanso, musadalire kuyika kwaulere kwa masamba pamasamba otsogola.

4. Ubwino (+) ndi kuipa (-) kwa kutsatsa pa intaneti 📊

Monga njira iliyonse yotsatsira malonda, intaneti ili ndi zina zabwino (+) pamaso njira zina malonda.

Izi zikuphatikiza:

• Kutsika mtengo pachibale komanso kuthekera kolipira kokha pazotsatsa zotsatsa, Mwachitsanzo, podina maulalo.
• Zotsatsa zomwe zimayikidwa pa intaneti zimatha kugwira ntchito usana ndi chaka chonse, palibe chifukwa chopumira komanso kumapeto kwa sabata.
• Ambiri mwa omwe amagwiritsa ntchito intaneti amavomereza mosavuta zinthu zatsopano ndi ntchito, kenako kutumiza mauthenga abwino kwa ogula osasamala.
• Mndandanda waukulu wazida zowunikira umaloleza kuwunika mwachangu komanso molondola ntchito yakutsatsa, komanso kupanga zofunikira pakutsatsazomwe zidzakulitsa malonda.
• Kutha kusintha njira yotsatsira mwachangu nthawi iliyonse pamtengo wotsika. Wotsatsa akawona kuti njira zina zotsatsira sizikugwira ntchito, amatha kuzisintha bajeti yomwe idaperekedwa kuti ikwaniritse njirayi isanathe.

Chofunika kwambiri zovuta (-) bungwe la kampani yotsatsa pa intaneti padziko lonse lapansi ndi mpikisano wopambana... Chifukwa cha kuchuluka kwamasamba omwe adalipo, komanso zotsatsa zomwe zikuyikidwa, ogwiritsa ntchito ambiri amapanga zotchedwa "zone yakhungu" pomwe samazindikira zotsatsa zomwe zikuyikidwa, kuzolowera kuzinyalanyaza.

Kuphatikiza apo, ngati malonda akufuna kuti mugule nthawi yomweyo pa intaneti, zitha kuwopseza ogulitsa ena omwe sakudziwa zachinsinsi zawo pa intaneti.

5. Magawo akulu pakuyesa kutsatsa kwanzeru pa intaneti (CPM, CTR ndi CPC)

Monga tanenera kale, chimodzi mwazinthu zabwino zosatsimikizika zotsatsa malonda pa intaneti ndikutha kuzindikira moyenera kugwiritsa ntchito tsamba lililonse kapena kutsatsa.

Zizindikiro zazikulu za momwe njira yotsatsira imagwirira ntchito ndi coefficient CTR. Zimatsimikiziridwa ndi kuchuluka kwa zotsatsa zotsatsa kuchuluka kwa zomwe ogwiritsa ntchito akuchita. Monga lamulo, zochita zotere zimawerengedwa kuti ndikungodina pazotsatsa ndikusintha kwatsamba la otsatsa.

Chiwerengero ichi chikuwonetsa ogwiritsa angati omwe adawonetsedwa kutsatsa adachita chidwi ndi malondawa ndikutsata ulalo kuti adziwe zambiri... Mtengo uwu ndi wosiyana kwambiri ndi mitundu yotsatsa, yomwe makamaka chifukwa cha kuthekera kosiyanasiyana kwa owerenga.

Kotero, Kutsatsa zikwangwaniyolembedwa patsamba lino ipezeka kwa ogwiritsa ntchito onse mosaganizira kuti ndi zosangalatsa bwanji kwa iwo. Chifukwa chake, CTR yamalonda amtundu uwu sichiposa 1%... Koma pankhaniyo kutsatsa kwanthawi Kuchita bwino kwambiri ndipamene izi zimayendera kupitirira 20-30%.

Komabe, ndikofunikira kukumbukira kuti chizindikirochi ndi njira yokhayo yodziwira kuyenerera kokopa ogwiritsa ntchito patsamba lanu. Sizitanthauzira mwanjira iliyonse phindu kapena phindu lomwe akuyembekezeredwa. Kupatula apo, munthu yemwe ali ndi chidwi ndi malonda ndipo amatsata ulalo angawone kuti mitengo yake ndiyokwera kwambiri, kapena chinthucho sichikugwirizana ndi chithunzi chomwe chidaperekedwa kutsatsa.

Chifukwa chake, kuti muthe kusintha mayankho azotsatsa kukhala zogula zenizeni, ndikofunikira kupanga kutsatsa kolondola komanso koyenera.

Komanso, kwa aliyense amene akufuna kutsatsa malonda ake pa intaneti, ndikofunikira kudziwa magawo omwe amatsimikizira njira yodziwira bajeti ya kampani yotsatsa. izo CPM ndipo Zamgululi... Pansi pa chidule cha Chingerezi pali njira ziwiri zopangira ndalama zotsatsa.

Pachiyambi, CPM, wotsatsa amalipira kangapo pomwe malonda ake amawonetsedwa. Nthawi zambiri amawerengedwa pamawonedwe zikwi.

Njira yamitengoyi itha kugwiritsidwa ntchito munthawi izi:

• nsanja yotsatsa ili ndi omvera omveka bwino omwe malonda ake akufuna kukhala osangalatsa;
• ogwiritsa ntchito zinthu amasintha pafupipafupi - apo ayi malonda omwewo adzawonetsedwa kwa wogwiritsa ntchito kangapo, bajeti iwonongeka;
• wotsatsa ali ndi chidaliro kuti kudina kwake kudzakhala kokwanira, chifukwa chake njirayi ndiyopindulitsa poyerekeza ndi komwe muyenera kulipira chifukwa chodina.

Nthawi zina, kulipira koteroko kumakhala kopanda tanthauzo, chifukwa ndi malingaliro ambiri otsatsa, kuchuluka kwa kudina kumakhala kotsika kwambiri, ndipo mtengo wotsatsa udzawonjezeka.

Njira ina, yodziwika bwino yamitengo ndi njira Zamgululi, ndiye kuti, mtengo wake pakadina. Poterepa, wotsatsa amalipira njira zokhazikitsira zomwe zimayambitsa machitidwe ena.

Ngakhale palinso mbuna pano - choncho, nthawi zambiri opikisana nawo dinani zotsatsa zokhala ndi mitu yofananira.

Kuphatikiza apo, si eni malo owona mtima omwe amatsatsa malonda nthawi zambiri amalemba ntchito ochita malonda, omwe amapita kutsatsa kwa khobidi limodzi, ndikupanga kuwonekera kwa ntchito yabwino yotsatsa.

Zowona, njira zambiri zotsatsa zimayesetsa kuteteza otsatsa kuzinthu izi posangowona kudina kokayikitsa.

Njira zazikulu zokopa makasitomala kutsambali

6. Momwe mungayikitsire kutsatsa pa intaneti ndikukopa makasitomala kutsambali - njira ziwiri zotsatsira pa intaneti 📋

Kuti mukope alendo obwera kutsamba lanu, muyenera kulengeza mwanjira inayake, komwe muyenera kugwiritsa ntchito imodzi mwazomwe zikupezeka. Nthawi yomweyo, mutha kugwiritsa ntchito mphamvu zanu zonse ndikukopa akatswiri omwe amadziwa zovuta zonse komanso zovuta zavuto ili.

Takambirana kale za momwe mungapangire tsamba lanu kuyambira pachiyambi mu imodzi mwazinthu zathu.

Njira nambala 1. Wekha (kwaulere)

Kuthetsa vuto lotsatsa palokha ndi, monga lamulo, ntchito yotopetsa, yomwe, imafunikira nthawi yochuluka. Koma kukwezedwa koteroko kumatha kuchitika popanda infusions ndalama, chomwe chili chofunikira kwambiri pa amalonda oyambitsamalire pazachuma.

Mutha kuyika zotsatsa zanu pazinthu zanu zokha, mwachitsanzo, pamasamba ochezera, komanso osiyanasiyana masamba, masamba, ma board.

Malamulo akulu omwe akuyenera kutsatiridwa pankhaniyi:

• zodalirika kwambiri - ngati pangakhale chinyengo, wotsatsa ameneyo atha kuletsedwa;
• Komanso, zinthu zambiri sizimalola kutsatsa mwaukali komanso kosokoneza, muyenera kutsatsa tsamba lanu mwanzeru kwambiri komanso molondola;
• musanalalikire pamalowo, ndikofunikira kuti anthu ogwiritsa ntchito gawoli azikukhulupirirani komwe akukonzekera kulengeza, ndipo izi zimafunikira kulumikizana kwanthawi yayitali;
• posankha masamba, muyenera kuyang'ana kwambiri kwa omwe makasitomala omwe angakhale nawo atha kukhala ndi chidwi ndi tsambalo;
• gwero losankhidwa liyenera kuchezeredwa ndi ogwiritsa ntchito ambiri, apo ayi ntchito yonse iwonongedwa.

Podzikweza pa tsamba lanu, muyenera kukumbukira kuti mukufunika kugwira ntchito mosalekeza komanso mwatsatanetsatane mbali iyi, yomwe imalipira kusowa kwa ndalama.

Njira nambala 2. Akatswiri olemba ntchito (amalipira)

Ngati palibe mavuto azachuma, ndipo pali mwayi wopanga bajeti inayake, ndiye kuti kutsatsa kwa tsamba lanu kungaperekedwe kwa akatswiri.

Pali zosankha zingapo apa:

1. Omasulirakutsatsa intaneti. Monga lamulo, njirayi ndiyotsika mtengo, koma nthawi zonse pamakhala kuthekera kokhala katswiri wa SEO wosasamala yemwe wakokomeza kwambiri maluso ake. Chifukwa chake, ndikofunikira kuwerenga ndemanga za makasitomala ena osayesa kupeza mtengo wotsika mtengo kwambiri. Otsatirawa, monga lamulo, ndi chitsimikizo chakuchita bwino kwa ntchito yomwe yatengedwa.
2. Makampani otsatsa apadera... Tsopano pali ambiri a iwo. Mitengo yamakampaniwa, monga lamulo, ndiokwera kwambiri, koma zotsatira zake zitha kukhala zabwinoko. Zowonadi, m'mabungwe ngati awa, akatswiri amakhala ndi zokumana nazo zazikulu panjira zotsatsira masamba, komanso amadziwa zina mwazovuta zomwe akatswiri wamba sangakwanitse. Koma apa, nayenso, wina ayenera kuyandikira chisankho mosamala momwe angathere kuti asadzachite zachinyengo.
3. Muthanso kulengeza tsamba lanu pogwiritsa ntchito zomwe zatchulidwa kale malonda otsatsa kuchokera ku Yandex ndipo Google... Ngakhale ntchito zambiri pano ziyenera kuchitika ndi inu nokha, pali malangizo atsatanetsatane kuti muthandize wotsatsa. Chifukwa chake, mutaziphunzira mosamala, mutha kukhazikitsa malonda anu mwaluso kwambiri. Ngati wotsatsa sakukhulupirira luso lake, atha kufunsa upangiri ndi thandizo kuchokera kwa akatswiri ochokera ku Yandex kapena Google. Kwa bajeti inayake, chithandizo chawo ndi zina ndizowonjezera zaulere.

7. Mafunso ndi mayankho otsatsa 📌

Pomaliza, ndikofunikira kuyankha mafunso omwe amafunsidwa kawirikawiri ndi otsatsa.

Funso nambala 1. Kodi mungapeze bwanji malonda aulere pa intaneti komanso kuti?

Funso la momwe mungalimbikitsire malonda anu pakalibe bajeti iliyonse likhala lothandiza nthawi zonse.

Pali njira zina zotchuka zotsatsa kwaulere:

• Ikani malonda anu pamabwalo amawu aulere... Chida chodziwika kwambiri pankhaniyi ndi Avito, koma pali ena onga iye. Chofunikira kwambiri apa ndikupeza mawu osangalatsa kapena malongosoledwe azinthu zomwe zitha kusiyanitsa zomwe zikulimbikitsidwa kwa ena ambiri.
• Tumizani zambiri zokhudza malonda anu pazinthu zofunikira... Njirayi yatchulidwa kale kale. Komanso, zitha kukhala zofunikira kutchula zakufunika kokweza mwanzeru kwambiri komanso kosalimbikitsa.
• Kupanga kwamagulu ndi madera m'malo ochezera a pa Intaneti ndi chidwi chotsatira cha ogwiritsa ntchito kwa iwo. Iyi ndi njira yovutirapo yomwe imafunikira ntchito yayitali, koma kubweza kumatha kukhala kwakukulu kuno.
• Kuyika zambiri zamakampani anu kapena nokha m'mabuku azinthu zamalonda... Zida zotchuka monga Yandex kapena Mail.ru zili ndizowonjezera zomwe mungalembetsere kwaulere.

Funso nambala 2. Momwe mungachitire kampeni yotsatsa pa intaneti?

Kutsatsa tsamba lomwe likupereka katundu kapena ntchito pa intaneti, mutha kugwiritsa ntchito njira zomwe zatchulidwazi. koma zothandiza kwambiri ndipo nthawi yomweyo kutsatsa kwakanthawi ndi ndalama zambiri.

Kuti mugulitse bwino sitolo yanu yapaintaneti, zinthu zingapo ziyenera kukwaniritsidwa:

• chisankho choyenera cha omvera, apo ayi bajeti idzawonongedwa;
• kupanga zinthu zotsatsa zomwe zimafotokoza zomwe zaperekedwa kapena malo ogulitsira pa intaneti ngati zowona komanso molondola momwe zingathere, chifukwa apo ayi, kudina kutsatsa sikudzatha ndi potuluka;
• chisankho choyenera cha kutsatsa, poganizira bajeti yomwe ilipo, zolinga ndi nthawi yakukhazikitsa;
• kusankhidwa koyenera kwa mawu osakira omwe makasitomala anu angabwere patsamba la sitolo.

Tinalemba kale nkhani yamomwe mungapangire sitolo yapaintaneti nokha kwaulere ndipo malangizo mwatsatanetsatane akuthandizani kuti mutsegule kuyambira pachiyambi.

Funso nambala 3. Konzani zotsatsa zamakalata kuchokera kwa akatswiri kapena musinthe makonda anu?

Ngakhale kutsatsa kwamalingaliro kumawerengedwa kuti ndi kotheka kwambiri, kuwongolera kwake kumadalira kakhazikitsidwe kolondola. Ndipo kwa oyamba kumene pantchitoyi, ntchitoyi siyingakhale yogwirizana nayo.

Chifukwa chake, otsatsa ambiri amatembenukira ku akatswiri - onse kwa akatswiri amachitidwe otsatsa iwowo komanso kwa anzawo odziwika.

Komabe, pali vuto limodzi. Mfundo ndiyakuti ngati ntchito yotsatsa - kuti mupeze makasitomala ambiri osagwiritsa ntchito ndalama zochepa, ndiye kuti zotsatsa zili ndi cholinga chosiyana - makasitomala ochulukirapo kotero kuti wotsatsa akukhutira ndi kuchuluka kwa ndalama zomwe wagwiritsa ntchito - pambuyo pake, iyi ndiye phindu la kachitidwe komweko.

Chifukwa chake m'njira yabwino kwambiri iphunzira njira zakutsatsira kwakanthawi ndikuchita nokha. Zachidziwikire, izi zimatenga nthawi yochulukirapo, koma pambuyo pake ziziwonetsetsa kuti sizimayanjananso ndi anthu ena, ndikupatsanso mwayi wogwiritsa ntchito bajeti yanu moyenera.

Funso nambala 4. Kodi ndizotheka kutsatsa kwapaintaneti kokhazikika?

Chilichonse zochitika kapena zina Kutsatsa komwe kumalipidwa ndi kuchuluka kwa kudina kapena kuwonera kuli ndi tanthauzo limodzi kuipa - imapanga zotsatira zazifupi. Kuti mukope makasitomala atsopano, muyenera kuyambiranso malonda.

Koma pali njira yomwe imapangitsanso makasitomala omwe angathe kugula patsamba lino. Iwo - Kukhathamiritsa kwa tsamba la SEO.

Kudzazidwa khalidwe ndipo zosangalatsa okhutira ndizothandiza momwe zinthu zonse zimadzazidwa bwino kwambiri ndi mawu ofunikira ndipo nthawi yomweyo sizimatenthedwa nawo, ndiye kuti zilibe sipamu zambiri, ndipo zimangokhala ndi maudindo apamwamba pazotsatira za injini zosaka.

Pali akatswiri omwe akuchita nawo kukhathamiritsa kotere. Zotsatira zake, tsambalo limalandila pafupipafupi ogwiritsa ntchito omwe ali ndi chidwi.

Tikukulimbikitsani kuti muwonere kanema yokhudza imodzi mwamasamba otchuka kwambiri otsatsa - za Google AdWords — Zoyambira Kutsatsa Kwapaintaneti: AdWords - Kodi Mungakhazikitse Bwanji?

Video - Yandex Direct Training Course - Zinsinsi ndi Malangizo:

8. Kutsiliza

Kutsatsa pa intaneti ndi imodzi mwanjira zofunikira kwambiri komanso zothandiza kutsatsa pafupifupi chinthu chilichonse ndi ntchito. Pali mitundu yambiri yotsatsa, yotsika mtengo komanso yogwira ntchito, yomwe imapatsa wogulitsa aliyense kuchuluka kwamakasitomala ndikuwonjezera kugulitsa.

Mutha kulimbikitsa pa intaneti nokha komanso mothandizidwa ndi akatswiri omwe angakuthandizeni kutsatsa kuti ntchito ikhale yothandiza komanso yothandiza.

P.S. Ngati mumakonda nkhaniyi yokhudza kutsatsa, gawani malingaliro anu, malingaliro ndi mayankho muma ndemanga pansipa!

Onerani kanemayo: Use NDI to produce streamed content from multiple computers and sources (July 2024).