Yandex Direct - chomwe chiri ndi momwe imagwirira ntchito + malangizo mwatsatanetsatane pakukhazikitsa zotsatsa ndikusankha mawu osakira mu Yandex Direct

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Moni, owerenga okondedwa a Maganizo a Moyo pa Intaneti! Lero tikambirana za kutsatsa kwa Yandex.Direct - chomwe chiri ndi momwe chimagwirira ntchito, momwe mungakhazikitsire kutsatsa nokha molondola, sankhani mawu osakira ndi zina zambiri.

Mwa njira, mwawona kuti mtengo wa dola ndiwofunika kale motani? Yambani kupanga ndalama pamasiyana pamitengo yosinthira apa!

Kupatula apo, kupititsa patsogolo bizinesi yanu kumachitika posachedwa pa intaneti. M'zaka zochepa chabe, ntchito zabwino zambiri zawonekera zomwe zimakulolani kuyambitsa kampeni yotsatsa ndikuwonjezera makasitomala popanda kudziwa.

Dongosolo la Yandex Direct linapangidwa makamaka kuti lipititse patsogolo ndikutsatsa mapulojekiti amabizinesi ndikulandila ndalama zongokhala kwa eni ma webusayiti, omvera ambiri ndi okhala ku Russia ndi mayiko a CIS. Zindikirani kuti Yandex Direct tingayerekezeredwe ndi ntchito yotchuka kwambiri Kumadzulo Google AdWords... Komabe, ntchitoyi siyofanana ndi ntchito zakunja, ili ndi zambiri, zomwe tikambirana mwatsatanetsatane.

Munkhaniyi muphunzira:

Kodi Yandex Direct ndi chiyani, idapangidwira chiyani komanso momwe imagwirira ntchito;
Momwe mungakhazikitsire zotsatsa za Yandex.Direct pamalonda anu otsatsa kapena polojekiti yolimbikitsidwa pa netiweki;
Kodi mawu osakira ndi otani, ndi ati ndi momwe amagwiritsidwira ntchito mu Yandex Direct;
Ubwino ndi zovuta zamatsenga ndikuwonetsa kutsatsa pa Yandex, mawonekedwe awo pantchito.

Nkhaniyi ikhala yothandiza kwa oyamba kumene komanso ogwiritsa ntchito makinawa ndi chidziwitso chapakatikati. Kuti mudziwe momwe mungagwiritsire ntchito Yandex Direct kwa inu komanso momwe mungagwiritsire ntchito njirayi kuti muchepetse kwambiri kuchuluka kwa ntchito zomwe zikuchitika pakulimbikitsa bizinesi yanu pa intaneti, muyenera kuwerenga nkhaniyi mpaka kumapeto ndikugwiritsa ntchito malangizowo kuti muphatikize zomwe mwalandira.

About Yandex Direct advertising - ndi chiyani, momwe mungakhazikitsire ndikusankha mawu osakira nokha ndi zina zambiri kuti muwerenge

1. Kodi Yandex Direct ndi chiani - chidule cha lingaliro + momwe limagwirira ntchito 💻

Tsopano ndizovuta kulingalira intaneti popanda makina osakira, omwe amagwiritsidwa ntchito kupeza pafupifupi chidziwitso chilichonse.

Yandex Ndi malo osakira otchuka ku Russia ndi CIS, omwe ali ndi ntchito zosiyanasiyana. Ntchito yapadera yotchedwa Yandex Direct idakhala gawo la injini zosaka.

Yandex Direct Ndi mtundu wotsatsa wotsatsa womwe ali ndi zida zambiri zowerengeraamagwiritsidwa ntchito ndi otsatsa malonda ndi eni malo osatsa malonda. Pafupifupi onse ogwiritsa ntchito intaneti amadziwa bwino dongosololi ndipo saganiza kuti ndi zochita zawo zomwe zimalola kuti likhalepo.

Mutha kuwerenga zambiri za mitundu yotsatsa pa intaneti munkhani yapadera.

Wogwiritsa ntchito intaneti amakumana ndi zotsatsa za Yandex Direct pafupifupi tsiku lililonse.

Mutha kupeza zotsatsa za Yandex.Direct:

1. Mu zotsatira za injini zosaka

Njira yakukweza tsamba lapaintaneti ndi yovuta kwambiri, zimatenga nthawi yayitali komanso khama. Makina osakira a Yandex amakulolani kuti mugwiritse ntchito mwayi "wosavuta", womwe umaphatikizapo kuyika ulalo watsamba pamwamba pazosaka zonse, ndiye kuti, m'malo 1-3, osaganizira mawonekedwe azamagwiritsidwe ntchito.

Chifukwa chake, mukamagwiritsa ntchito injini yosaka ndikulowetsa funso lililonse lofufuzira, zotsatira zoyambira ndizotsatira zogwiritsa ntchito dongosolo la Yandex Direct.
Komabe, ziyenera kukumbukiridwa kuti kugwiritsa ntchito Direct sikuwoneka pazosaka mu injini zosaka za Google.

2. Masamba (amtundu wa zotsatsa)

Chitsanzo china ndi magawo osiyanasiyana otsatsa patsamba. Ngati titawunika pang'ono, titha kunena kuti nthawi zambiri, atapanga masamba, omwe ali ndi intaneti amagwiritsa ntchito kutsatsa kuchokera ku makina Yandex (YAN - Yandex Kutsatsa Network) ndi Google.

Mwambiri, titha kunena choncho Direct ndi ntchito yotsatsa.

Komabe, awa ndi malongosoledwe achilengedwe a dongosololi, chifukwa ali ndi zida zingapo zomwe zingagwiritsidwe ntchito kukwaniritsa zolinga zina.

2. Maonekedwe ndi maubwino otsatsa otsatsa a Yandex Direct + mawu oyambira kwa oyamba 📄

Tsiku lililonse mamiliyoni a anthu amapita pa intaneti, pakati pawo pali gawo lina la anthu omwe amasangalatsidwa ndi ntchito kapena malonda.

Kubwera kwa injini zosakira kwathandiza kuti athe kuwongolera magalimoto ambiri, popezapafupifupi 90% Kupeza intaneti kumayambira ndikutsegulidwa kwa Yandex kapena Google PS polowera.

Atasonkhanitsa omvera ambiri otere, opanga injini zosakira adaganiza zopereka mwayi wotsatsa malonda kapena ntchito, yomwe idapangidwa ndi Yandex Direct service.

2.1. Makhalidwe otsatsa

Poyamba, makina osakira ndi ntchito zake zonse amapangidwira ogwiritsa ntchito olankhula Chirasha, popeza onse amazilamulira, Zambiri zamakalata kuwonetsedwa mu Chirasha.

Mukamasankha kampeni yotsatsa ya Yandex, ziyenera kukumbukiridwa kuti makina osakira adapangidwa okha ndi ogwiritsa ntchito Za Russia ndipo Mayiko a CIS.

America ndi Europe amagwiritsa ntchito Google ndi ma injini ena osakira. Chifukwa chake, pogwiritsa ntchito Yandex Direct, mutha kufikira anthu akunja, koma ntchito yotsatsa idzakhala osagwira ntchito.

Powerengera bajeti yamakampani otsatsa, muyenera kuganizira kudina kangapom'malo mongotsatsa.

Mwanjira ina, polowera kusaka kwakanthawi, wosuta amawona zotsatsa: ngati mutatsata ulalo kuchokera kwa wotsatsa ndalama zimachotsedwangati wosuta sanadina ulalowu - palibe ndalama zomwe zidzaperekedwa.

Yandex.Direct limakupatsani kusinthasintha ndalama zotsatsa. Kuwongolera kumaphatikizapo kuwonetsa mtengo wa kudina kamodzi: kukwera kwake, kutsatsa kumawonetsedwa, koma ndalama zimatuluka mwachangu mu akauntiyi.

Kwa oyamba kumene kukhazikitsa zotsatsa zamalonda tikulimbikitsidwa kukhazikitsa mtengo wocheperako pakadina, kuti zisinthe mwatsatanetsatane pamalonda otsatsa.

Mfundo ina yomwe iyenera kuzindikiridwa ndi kuchuluka kocheperako pakukhazikitsa kampeni yotsatsa - itha kusintha nthawi ndi nthawi, koma ikadali pamlingo Ma ruble a 300 opanda 18% VAT... Ndalamazi sizingatchulidwe zazikulu, koma zidzakhala zokwanira kuyambitsa kampeni yotsatsa ndikukhazikitsa Yandex Direct, yesani zida zonse zomwe mungafune kutsatira pakutsatsa zotsatsa.

2.2. Yandex Direct ubwino

Ubwino wa Yandex Direct ndi monga:

Magalimoto ambiri, omwe ndi ogwiritsa ntchito mamiliyoni angapo patsiku. Nthawi yomweyo, kuchuluka kwa kusintha kumakhalabe pamlingo wapamwamba nthawi zonse.
Omvera ambiri... Ngati malo ochezera a pa Intaneti amagwiritsidwa ntchito ndi gulu lina la anthu (logawika zaka, jenda), ndiye kuti ma injini osakira amagwiritsidwa ntchito ndi pafupifupi aliyense.
Kutha kusintha makonda nthawi ndi gawo... Makina omwe akuganiziridwa otsatsa malonda asintha pazaka zambiri ndipo amapereka zinthu zabwino kwambiri pakupanga kampani yanu yotsatsa. Nthawi yowonetsera, gawo, dera ndi makonda ena owonetsera zotsatsa zitha kukhazikitsidwa kutengera chidziwitso cha kusanthula.
Kuwongolera zenizeni pamitengo ndi ntchito yolengeza zotsatsa amapatsidwa zosintha zenizeni zenizeni za projekiti yomwe idapangidwa. Mutha kusintha ndalama kwakanthawi: tsiku, sabata, mwezi.
Dongosololi limapanga lipotiKutumizidwa ku imelo adilesi, foni yam'manja ngati meseji ya SMS. Ripoti lofotokoza mwatsatanetsatane za kampeni yotsatsa lili ndi zizindikilo zingapo.
Kutheka kwa kutsatsa pamasamba ambiri: mu gawo lina la zipata, mu zotsatira zosaka, patsamba lothandizana nawo ndipo etc..

Komanso, zabwino zantchitoyi zitha kuchitika chifukwa chakuti ikusintha mosalekeza, njira zowerengera magalimoto abwino kwambiri pazogulitsa zotsatsa zikupangidwa.

Mwachitsanzo!Dongosololi limatsimikizira kuchezera kwa tsamba la wotsatsa, ndikuwonetsanso zotsatsa za wotsatsa pazinthu zina kwa mlendo.

Izi zachitika kuti asunthike wogwiritsa ntchitoyo patsamba la wotsatsa ndikugula ntchito kapena chinthu. Kutsatsa masamba kutsamba ku Yandex ndikothandiza kwambiri pankhani yogulitsa malonda kapena ntchito.

2.3. Mawu oyambira

Njirayi imagwiritsa ntchito mawu ena, omwe amatheketsa kusintha kosavuta kotsatsa. Pansipa tiwona mawu oyambira (mwachitsanzo, ctr mu Yandex Direct, ndi zina zotero).

Mawuwa ndi monga:

Lirani	Zochita za ogwiritsa ntchito zomwe zimatsimikizira kusinthana kwa ulalo womwe watchulidwa. Izi zidatchulidwa chifukwa chotsegula ulalo, ambiri amapinanso kawiri ndi mbewa.
Mawu osakira	Funso la wogwiritsa ntchito, lomwe lidayikidwa muzosakira, ndiye maziko a injini zosakira. Zitsanzo za mawu osakira ndi monga "kamera," "laputopu," "mayendedwe," ndi zina. Ntchito yomweyi imagwiridwa ndi mawu ofunikira omwe ali ndi mawu angapo.
Mtengo wodina (CTR)	Chimodzi mwazizindikiro zazikulu zomwe zimatsimikizira kutsatsa kwotsatsa. Amawonetsedwa ngati kuchuluka, kuwerengedwa ndi kuchuluka kwa kuchuluka kwa kudina ndi ziwonetsero. Mwachitsanzo, panali ma 100, pomwe 5 adadina. Poterepa, CTR idzakhala 5% (5/100 * 100%).
Chofunika kwambiri	Chizindikiro chomwe chimatsimikizika ndi kufunikira kwa tsambalo ndi zotsatsa zomwe zidapangidwa. Komanso, coefficient yamtunduwu imatha kutengera zochitika zina zotsatsa zomwe zikuchitika.
Kufunika kwake	Kuwona ngati zotsatira zowonetsedwa zikugwirizana ndi zomwe wofunsayo akufuna. Pankhaniyi, nthawi zambiri amasiyanitsa zabwino kapena zoipa zotsatira. Chitsanzo ndi nkhani yotsatsa yogulitsa zamagetsi, yomwe imaperekedwa pempho "zida zam'munda"Ndipo"Gulani TV».
YAN	Zizindikiro zamasamba omwe ali mamembala a zotsatsa za Yandex.
Magalimoto	Ogwiritsa ntchito omwe amayendera gwero. Tanthauzo ili limagwirizanitsa ogwiritsa ntchito onse omwe, pazifukwa zosiyanasiyana, adatsegula masamba atsambali.
Zamgululi (m'dongosolo lomwe likuganiziridwa, limatchedwanso mlingo)	Ndalama zomwe zimaperekedwa kwa mwiniwake wa nsanja yotsatsa ngati wogwiritsa ntchito adina ulalo. Izi sizitengera zochita za ogwiritsa ntchito.

Ambiri mwa mawu omwe ali pamwambapa amagwiritsidwanso ntchito m'ma analytics ena kapena machitidwe otsatsa otsatsa, ena, mwachitsanzo (mawu a YAN) amagwiritsidwa ntchito mu Yandex yokha.

Yandex Direct yakhazikitsanso mtundu wina wamatchulidwe amawu omwe amafotokoza zakulipidwa mu zotsatira zake:

Maofesi atsatsa kutsamba ku Yandex

Kuyika kwapadera	Mukamasankha njira yotsatsira iyi, mutha kuyembekeza kuti idzawonekera *pamwamba pazotsatira zakusaka*... Danga ili limawerengedwa kuti ndi lodalirika kwambiri, popeza ogwiritsa ntchito ambiri amatsata oyamba okha 5 maulalo kutengera zotsatira zakusaka. Kupitilira apo, kusaka kumachitika pokhapokha ngati chidziwitsochi sichinapezeke.
Zojambula zotsimikizika	Njira yoperekera izi imatsimikizira momwe nkhaniyo ikuwonekera kutsatsa pansi pazotsatira zakusaka pansi pa tsamba loyamba. Ngati mawonekedwe a wogwiritsa ntchito alola, chiwonetsero chotsimikizika chitha kuchitidwa kumanja kwa mndandanda wazotsatira zakusaka.
Zojambula zamphamvu	Poterepa, kutsatsa kumayikidwa pansi pamasamba achiwiri ndi otsatira, imatha kusunthidwira pagawo lamanja pazowunikira. Kusunthaku kumachitika ngati kutambalala kwazenera kwa wogwiritsa ntchito kumalola kapena, pakapempha, sipanakhale zotsimikizira zokwanira kudzaza tsambalo.

Kukhazikitsa Yandex Direct - malangizo athunthu mwatsatanetsatane momwe mungakhazikitsire Yandex Direct ndikukhazikitsa zotsatsa

3.Kukhazikitsa Yandex Direct - njira zisanu ndi zitatu zosavuta momwe mungakhazikitsire zotsatsa mu Yandex 📝

Mutazindikira cholinga, mawonekedwe ndi maubwino amachitidwe otsatsa omwe akukambirana, mutha kupitiliza kulembetsa, kenako ndikukhazikitsa Direct. Dziwani kuti kusaka makasitomala pa intaneti ya Russia malo abwino kwambiri opangira kampeni yotsatsa sangapezeke.

Njira yolembera ndi kukhazikitsa ntchito yotsatsa ku Yandex Direct ndiyosavuta. Zimakhala ndi zinthu zotsatirazi:

Gawo 1. Pangani akaunti ndi kutsatsa malonda

Musanakhazikitse Yandex Direct, muyenera kupita patsamba lothandizira. Kuti muchite izi, mutha kuyika adilesi yanthawi zonse mu bala la adilesi "molunjika.yandex.ru"kapena tsatirani ulalo patsamba loyamba la Yandex pakona lakumanzere lotchedwa" Direct - ikani zotsatsa ".

Ngati kusintha kwa tsambali kumachitika panthawi yomwe akaunti yanu idalowetsedwa kale (ndiye kuti chilolezo chadutsa), ndiye kulembetsa osafunika, mutha kupita kukakhazikitsa kampeni yotsatsa.

Dziwani kuti ntchito zonse za Yandex zimaphatikizidwa muakaunti imodzi (chinthu chosiyana ndi Google), ndipo ngati panali khomo lolandirira makalata, ndiye kuti simufunikanso kupanga akaunti yanu.

Ngati simunalowemo, the tsamba lolowera lolowera ndi mawu achinsinsi... Apa mutha kugwiritsanso ntchito kulembetsa akaunti yatsopano, zomwe ndizokwanira kulowa pazofunikira zofunika.

Pambuyo polembetsa ndikulowa muakaunti yanu, mutha kupita ku tsamba la Direct, pomwe batani lalikulu "Ikani zotsatsa" likuwonetsedwa.

Mukadina batani lapamwamba pamwambapa, menyu yokhala ndi zosintha za kampani yotsatsa imatsegulidwa.

Apa mutha kusintha magawo akulu:

Dziko lanu

Mukadina pamundawu, mndandanda wamayiko omwe angasankhidwe watsegulidwa. Dziwani kuti dziko lomwe lasankhidwa limasankha ndalama zomwe zigwiritsidwe ntchito powerengera. Chifukwa chake, muyenera kulingalira mosamala zomwe zili kubanki yanu, njira zolipira zamagetsi ndi ndalama imodzi kapena ina.

Komanso polembetsa koyamba muli ndi mwayi sankhani mtundu wa kampani.

Pali mitundu itatu:

kulengeza zolemba ndi zojambula;
zotsatsa zazikulu;
malonda mu ntchito mafoni.

Kusankha mtundu wa malonda wa Yandex.Direct popanga kampeni - Zolemba pamanja komanso zotsatsa mwamphamvu + zotsatsa pulogalamu yam'manja

Kutha kusankha zotsatsa mwamphamvu ndikatsopano. Tiyenera kudziwa kuti pambuyo pake zidzakhala zotheka kupanga kuchuluka kwampikisano wotsatsa kwamtundu uliwonse.

Dinani pa kiyi weniweni "Yambani kugwiritsa ntchito makinawa".

Windo lotsatirali limatanthauzira makonda olondola pantchito yotsatsa.

Tawonani magawo otsatirawa:

Dzina la msonkhano - mawonekedwe aliwonse, mutha kulowa dzina lililonse.
Dzina la kasitomala Ikhozanso kukhala chilichonse, mwachisawawa chidziwitso chomwe chidalowetsedwa mukamalembetsa bokosi la makalata chikuwonetsedwa.
Yambani - tsiku lomwe kampeni yotsatsa iyambira. Dziwani kuti ziwerengero zidzapangidwa kuyambira pano. Ndikothekanso kukhazikitsa tsiku lomaliza latsopanoli.
Zidziwitso - mauthenga apakompyuta omwe angakhale ndi chidziwitso chazomwe zikuchitika pakutsatsa. Mwachinsinsi, imelo ya akaunti yogwira idanenedwa.Pali njira yokhazikitsira pulogalamuyi, yomwe imakupatsani mwayi wofotokozera maimelo ena amaimelo amakalata, pafupipafupi kutumiza uthenga ndikufunika kutumiza chidziwitso chokhudza lipoti. Malipoti ndiye maziko osungira ziwerengero zomwe zimagwiritsidwa ntchito kuti zitsimikizire kuti ntchito yotsatsa ndiyothandiza. Tikulimbikitsidwa kuti tiwonetse kufunika koti titumize zidziwitso pamene 20% kuwerengera maakaunti, komanso pakusintha mawonekedwe alengezo mphindi 60 zilizonse.
Zidziwitso za SMS - gawo lomwe mungatanthauzire nambala yafoni yam'manja yomwe imalandiridwanso. Pokhapokha, mundawo ungadzazidwe nawo, popeza foni yam'manja imawonetsedwa mukalembetsa bokosi la makalata. Pali kuthekera kolowera, komwe kukuwonetsedwa - nambala yafoni, komwe ndi nthawi yomwe uthengawo ubwere.
Njira - gawo lalikulu lomwe mtsogolo mtengowo ndi mawonekedwe otsatsa atsimikizika. Zokonzera izi zikambidwa mwatsatanetsatane pansipa.
Kusintha kwamalonda - gawo lapadera lokonzekera molondola mtengo wake pakadina. Mu submenu iyi mutha sintha malonda anu kutengera jenda komanso msinkhu wamagalimoto, ikani mtengo wosiyana wotsatsira pakugwiritsa ntchito mafoni, tchulani omvera omvera (chifukwa chakusowa kwa mbiri polembetsa akaunti, ntchitoyi ipezeka). Nthawi zambiri, zidziwitso zimalowetsedwa kutengera kafukufuku yemwe wachitika mgululi. Mwachitsanzo, ngati mugulitsa zovala za akazi, ndiye kuti mutha kuwonjezera CPC yanu kwa omvera azimayi opitilira 18. Dziwani kuti dongosololi silingathe kuwerengera zamtunduwu kuchokera pagulu la anzanu, komanso kuchokera kwa osagwiritsa ntchito mu Yandex.
Kulondolera nthawi - gawo lomwe nthawi zonse zowonetsera zotsatsa zimasinthidwa. Mwachitsanzo, maulendo ambiri amabwera mkati mwa sabata kuchokera maola 17 mpaka 21... Nthawi imeneyi iyenera kusiidwa yoyang'aniridwa.
Kulondolera kwaposachedwa kwambiri - kuwerengera madera omwe kutsatsa kwake kudapangidwira (pakufunika kokha kuwerengetsa ndalama, nkhupakupa imayikidwa). Werengani zambiri zakukhudzidwa ndi positi ina.
Chiwonetsero chimodzi chazotsatsa zonse - njira yomwe imakulolani kuti musinthe mawonetsedwe azotsatsa a ogwiritsa ntchito ochokera kumadera ena. Mwachitsanzo, ngati zotsatsa zikukhudzana ndi kubweretsa pizza ku Moscow, ndiye kuti ndi mzinda wokha womwe uyenera kutchulidwa.
Adilesi imodzi ndi nambala yafoni yotsatsa onse - chiwonetsero chazambiri pazakutsatsa zonse mosasamala dera ndi magawo ena.
Mawu osakwatira osakwatira pamasamba onse amakampani - Gawo la SEO lakukweza ntchito pa intaneti. Mutha kuyika mawu osakira onse osankhidwa ndi makasitomala kapena kusiya mundawo opanda kanthu. Makondawa amakupatsani mwayi kuti musawonetse kutsatsa ngati pempho likufanana ndi mawu ofunikira, koma osagwirizana ndi ntchito zotsatsa kapena malonda. Mwachitsanzo, ngati mukupereka pizza kunyumba kwanu, mutha kutchulapo mawu osalimbikitsa awa: Chinsinsi, cafe, zokometsera (malondawa sadzawonetsedwa ngati mufufuza "chophikira chokometsera cha pizza").
Zikhazikiko pa malo thematic. Izi zimakuthandizani kuti musinthe mitengo yotsatsa yomwe imagawidwa kudzera mumawebusayiti. Siyani bokosilo pa "Pewani zofuna za osuta»Ngati ntchito za kampaniyo sizodziwika bwino. Tikulimbikitsidwa kuti muchepetse kuchuluka kwamagwiritsidwe pamasamba oyambira mpaka 50% kuchokera ku bajeti, siyani CPC pamlingo 100%.
Zolemba pazamawu ena oyenera - mukamayambitsa ndi kukonza ntchitoyi, mutha kudalira makinawa kuti adzisankhira okha mawu omwe angafanane ndi omwe adatchulidwa kale ndi wogwiritsa ntchito.
Kuwunika malo ndikutha kuyimitsa kampeni yotsatsangati pazifukwa zina ntchitoyi yatha. Kukhazikitsa kumeneku kumakupatsani mwayi wogwiritsa ntchito dongosololi ndikuchotsa mwayi wotsatsa malonda omwe adzaikidwe pamaulalo omwe adasweka (momwe, mukadina, wosuta sangafike patsamba la wotsatsa chifukwa chakusakhalapo ndi zifukwa zina). Chongani bokosi kuti yambitsa ntchito.
Kuwerengera kwa Metric ndi kulumikizana kwa ulalo - ntchito zowonjezera. Kuti Metrica agwire ntchito, "muyenera kulumikiza ntchitoyi, ikani cheke patsogolo pa" Markup maulalo a Metrica ".

Monga lamulo, minda yomwe ili m'ndime yapitayi imatha kusiyidwa yopanda gawo lotsatira.

Pansi pa tsambalo pali ulalo wokutsegulira zowonjezera:

Mobile CPC iyenera kukhala m'derali 50%.
Mutha kudziwa ma adilesi a IP amalo oletsedwa (sadzawonetsa zotsatsa).
Ndizotheka pamundawu kulumikiza ntchito zina, mwachitsanzo, Liveinternet.ru, yomwe itolere ziwerengero.

Tikulimbikitsidwa kuti tisasinthe makonda ena onse.

Kuchita bwino kwa pulogalamu yotsatsa komanso ndalama zamtsogolo zimadalira momwe tsamba lino lakhalira.

Gawo 2. Kusankha njira yowonetsera zotsatsa

Pali njira ziwiri zomwe mungasinthire njira yanu yotsatsira:

Kuwongolera mitengo yamanja;
Njira zodziwikiratu.

Mutha kusintha momwe mungagwiritsire ntchito ndalama molondola pamunda wapadera - "Kuwongolera mitengo pamanja".

Zomwe mungasankhe njira yowonetsera malonda ndi monga:

Pofuna kuchepetsa ndalama zanu, sankhani chinthucho "Onetsani pamalo otsika kwambiri". Mukasankha chinthu ichi, mutha kutanthauzanso mtundu wamabokosi omwe mumakonda. Palinso njira ina (kuchokera pa tabu ya njira zodziwikiratu) yomwe imakuthandizani kuti muchepetse ndalama - "Phukusi lodina sabata lililonse".
Ndizotheka kusintha mtengo pakadina kamodzi - njira "Avereji ya mtengo pakadula". Mukamasankha phukusili, mutha kutchula pafupifupi mtengo pakudina sabata iliyonse... Chimodzi mwa njirayi ndikuti idzasankha yokha kukula kwa mulingo kuti ikope ogwiritsa ntchito ambiri kutengera zomwe zidalowetsedwa kale.
Kwa oyamba kumene, njirayi ndi "Bajeti yamlungu iliyonse". Posankha njirayi, pali malo omwe amatchedwa "Kutembenuka kwakukulu ndi cholinga". Komabe, tikuwona kuti ndizotheka kuwonjezera kwambiri njirayi pokhapokha ngati Metrica yolumikizidwa ndikukonzedwa molondola. Poterepa, mutha kuyembekezera kuchuluka kwamagalimoto pamtengo wotsika mtengo kutengera chizindikiro cha mpikisano m'dongosolo.
Kuti mukope magalimoto kuchokera kumawebusayiti, ndiye kuti, masamba omwe mukugwirizana nawo, muyenera kusankha tabu "M'maneti okhaokha"... Ndikukhazikitsa uku, zotsatsa zanu ziziwoneka patsamba zosiyanasiyana zomwe zikufanana pamitu.

Pokhapokha zitayesedwa, zomwe zikuwonekeradi mu lipotilo, m'pamene mungasankhe kampeni yotsatsa bwino kwambiri ya polojekiti yanu.

Gawo 3. Kupanga zotsatsa mu Yandex.Direct

Mukamaliza gawo loyamba, gawo lazopanga zotsatsa limayamba.

Ganizirani magawo omwe amafunikira kuti apange zotsatsa:

Dzina la gulu... Mutha kulemba zidziwitso zilizonse zomwe gululi liziwatsata (Mwachitsanzo, "Gulu latsopano lazotsatsa")
Mtundu wa malonda... Chizindikiro ichi chidatchulidwa kale, koma mutha kusintha ngati kuli kofunikira. Tikulimbikitsidwa kusankha mtundu wazotsatsa wotsatsa, popeza kutsatsa kwamtunduwu kumakhala kothandiza kwambiri.
Mutu... Mukamapanga mutu wankhani, ndibwino kuti muphatikize mawu ofunikira komanso kuyitanitsa kuchitapo kanthu. Ndikofunikanso kugwiritsa ntchito mawu omwe amakopa chidwi cha ogwiritsa ntchito ambiri (kuchotsera, kwaulere, phindu). Tiyenera kukumbukira kuti pali malire kutalika kwa mutuwo (zilembo 33), zomwe zikutanthauza kuti ziyenera kukhala zazifupi komanso zazifupi. Kumanja kuli chitsanzo cha momwe malonda adzawonedwere atasindikizidwa.
Chilengezo cholembedwa idzapezeka pamutuwu ndipo idzasiyana kwambiri ndi iyo. Mundawu uyenera kuwonetsa zonse zomwe zikuyitanidwa, mutha kudziwa zambiri zapa foni. Kutalika kwa uthengawo ndi zilembo 75.
Lumikizani - adilesi yomwe kusinthaku kudzachitika mukadina uthengawo. Ndi adilesi yomwe ilipo yokha yomwe iyenera kuwonetsedwa.
Chiwonetsero chowonetsedwa... Nthawi zina, ulalowu umakhala waukulu komanso wosasangalatsa. M'munda uno, mutha kulowa ulalo uliwonse womwe uwonetsedwe mu malondawa.
Zowonjezera... Zotsatsa zambiri zimakhala ndi zithunzi zomwe zimakopa chidwi. M'munda uwu mutha kukweza chithunzi. Maulalo achangu amakulolani kuloleza wogwiritsa ntchito kuchokera kutsatsa limodzi kupita pamasamba angapo. Mwachitsanzo, popanga zotsatsa kuti mupereke pizza, mutha kulumikizana ndi gawoli "Mmenyu», «Khalani nawomawu operekera», «ZOKHUDZA kampani"etc. M'gululi mulinso Kufotokozera, mawu ang'onoang'ono omwe amapezeka pansi pamalonda. Apa mutha kuwonetsa zabwino za ntchito yoperekedwa kapena chinthu chogulitsidwa.
Adilesi ndi foni... M'munda uno, mutha kukhazikitsa cheke chomwe chimakupatsani mwayi kuti muwonetse pomwe chinthucho chili pamapu.

Mutatha kulemba zambiri pamwambapa, mutha kuwonjezera zina Kutsatsa 49 pagulu ndi kuwakhazikitsa iwo m'magawo onse.

Payokha, ziyenera kuzindikiranso gawo lomwe lili patsamba lino, lomwe limakhudza kulowa ndikusankhidwa kwa mawu osakira.

Gawo 4. Pangani mafoni malonda

Mwachikhazikitso, zotsatsa zimapangidwa kuti ziwonetse zotsatsa pamakompyuta. Komabe, kuchuluka kwa mafoni ndi mapiritsi kwatsimikizira kuti njira yopangira kampeni yapadera yotsatsira mafoni ikhoza kulipira.

Kuti mupange zotsatsa zam'manja, fufuzani bokosi pamwamba pazenera, mutadina kuti malondawa amakhala otani ndipo mudzatha kusintha mtengo pakadina "Tab Adjustments".

Zomwe mungakhazikitse zotsatsa pazida zamagetsi ndi izi:

Mtundu wa malonda asankhidwa: zojambulajambula kapena zojambula chabe. Njira yoyamba ndiyothandiza kwambiri.
Mutu wa uthenga walowetsedwa... Poterepa, iyenera kukhala yayifupi komanso yachidule; simuyenera kulowa nambala kapena foni.
Mawu otsatsa sayeneranso kukhala ochuluka.chifukwa nthawi zambiri zimakwiyitsa ogwiritsa ntchito mafoni.
Ulalo wa tsamba ndi ulalo wowonetsera amalowetsedwa mofananamo ndi popanga malonda kuti awonetsedwe pakompyuta.
Munda wa padding nawonso sunasiyana.
Makamaka ayenera kulipidwa kwa posonyeza nambala yafoni... Mukawonetsedwa, ogwiritsa ntchito mafoni amatha kuyimba foni kapena kuwayimbira antchito anu ndikungodina kamodzi, komwe kumakhala kosavuta komanso kothandiza. Chifukwa chake, tikakhazikitsa malonda apa foni, timalimbikitsa kudzaza mundawu.

Kumanja kwa fomu yomwe yaperekedwa pali thumbnail yaying'ono yomwe iwonetse momwe malonda adzalengedwera, poganizira zomwe zalowetsedwa.

Gawo 5. Kusankha mawu osakira otsatsa a Yandex.Direct

Monga tanena kale, ntchito yomwe ikufunsidwayi ili ndi zida zambiri zothandiza. Gawo lachitatu ndi gawo logwiritsa ntchito imodzi mwazo - kusankha mawu osakira.

Madivelopa amakulolani kugwiritsa ntchito mapulogalamu ena posankha mawu osakira. "Makiyi" onse omwe asonkhanitsidwa amalowetsedwa mundawo yomwe yatchulidwa, yopatulidwa ndi makasitomala.

Koma chida chosakira mawu osakira chimapanganso zotsatira zabwino.

Kusankhidwa kwa mawu osakira a Yandex Direct

Kuyamba kusonkhanitsa:

Dinani batani lenileni "pezani mawu". Pambuyo pake, zenera limapezeka momwe mungalowemo mawu kapena mawu achidwi. Mwachitsanzo, pankhani yogulitsa makamera, mutha kulowa m'munda mawu oti "kamera", "gulani kamera", "kamera Moscow", pankhani yogulitsa nyumba ku Moscow - "mugule nyumba ku Moscow", "nyumba ku Moscow mtengo". Dziwani kuti kuthekera kosintha mobwerezabwereza funso lofufuzira kuti mupeze mawu osakira.
Mukalowetsa mawu kapena mawu, mindandanda iwiri imawoneka: imodzi yafunso lofunsidwa ndi mawu ofanana, inayo imawonetsa zomwe zidasakidwa limodzi ndi funso lomwe mwalowa. Nthawi yomweyo, kuwonetsedwa kwakanthawi pamwezi kukuwonetsedwa, komwe kumaganiziridwa mukamapanga mndandanda wamafunso ofunikira.

Izi zidzafotokozedwanso m'nkhaniyi, popeza kutsatsa kwake kumadalira kusankha kwamawu osakira.

Gawo 6. Kusankha mitengo ndikudutsa pang'ono

Pa gawo ili, muyenera kukhazikitsa mtengo wamagawo anu otsatsa. Kuti tisunge bajeti, tikukulimbikitsani kuti mufotokozere mtengo wokwanira pamachotsedwe onse kapena ziganizo zonse.

Komabe, ndikofunikira kumvetsetsa kuti mtengo wotsika komanso wotsatsa wotsatsa wa mawu oti "Gulani nyumba ku Moscow" ndi "Gulani chipinda chimodzi ku Moscow munyumba yatsopano mopanda mtengo" zosiyana.

Chifukwa chake, milingo iyenera kukhazikitsidwa mtsogolo molingana ndi ziwerengero zomwe zapezeka. Mwina pazinthu zina zopanda ntchito muyenera kuchepetsa mtengo, ndikuwonjezeranso pamawu ena ofunikira.

Ndiye muyenera kudutsa modera kampeni yokopa yotsatsa.

Kusankha mabidi a Yandex.Direct otsatsa ndikudutsa pang'ono

Ngati moderator akana kufalitsa zotsatsa zanu, uthenga woyenera udzatumizidwa wosonyeza chifukwa chokana.

Monga lamulo, zotsatsa zambiri zimapangidwa poganizira zofunikira pakutsatsa zimasinthidwa, popeza membala wa systemyo amabweretsa ndalama zambiri ku Yandex.

Koma zolakwitsa zomwe zimakhudzana ndi kalembedwe lolakwika la mawu zimatha kukana kufalitsa.

Zifukwa zofala kwambiri zolandilira ndi izi:

Ngati zotsatsa zikukhudza kugawa ndikuwunikanso zakumwa zoledzeretsa kapena mankhwala osokoneza bongo (katundu woletsedwa kapena ntchito).
Gulu linalake lazogulitsa liyenera kugawidwa pokhapokha ngati chilolezo: mankhwala azachipatala, ntchito zamankhwala, ntchito zachuma - zikalata siziziwonetsedwa mu uthengawo, koma Yandex, wokhala mkhalapakati, ayenera kulandira zikalata zothandizira kuti azitsatira malamulo okhazikitsidwa.
Ngati zithunzizo zili ndi ma logo ndi zambiri zamalumikizidwe, oyang'anira athenso kutumiza malonda kuti awongolere.
Zofunikira zapadera zimayikidwa pamutu wamutu ndi zotsatsira. Nthawi zambiri, poyesera kuti kutsatsa kuwonekere, zilembo zazikulu zimagwiritsidwa ntchito polemba mawu onse - malinga ndi malamulo okhazikitsidwa, izi ndizoletsedwa.

Ngati kampeni yotsatsa yalephera kupititsa patsogolo, ndiye kuti imatumizidwa kukonzanso. Pambuyo pokonza zomwe zalembedwazo, zimatha kutumizidwanso pang'ono.

Gawo 7. Zoneneratu za bajeti ku Yandex.Direct

Ndi kuwerengera mosamalitsa ndikukonzekera kampeni yotsatsa komwe munthu angayembekezere kuti ndalama zotsatsa zidzakhala zopindulitsa.

Kuti muchite izi, muyenera kusiya cholinga, chomwe chimakwaniritsidwa mukamagwiritsa ntchito Yandex Direct service. Mwachitsanzo, pankhani yakutsatsa tsamba lamakalata abizinesi, chimodzi mwazolinga zake ndikuti akope anthu omwe akukhudzidwa, gawo lina liziitanira manejala kapena kuyitanitsa ntchito kapena katundu.

Kuti muwerengere mtengo wotsatsa, gawo lapadera lapangidwa "Kuneneratu za bajeti". Mutha kupita patsamba lino pogwiritsa ntchito ulalo womwe uli pamwambapa.

Ndondomeko yowerengera bajeti ndi iyi:

Kusankhidwa kwa dera... Monga lamulo, pofuna kuchepetsa ndalama, makampani ndi anthu ambiri amasankha dera lomwe malonda adzawonetsedwe. Izi ndizothandiza, mwachitsanzo, pankhani yopereka chithandizo ku Moscow - sikuyenera kuwonetsa zotsatsa kwa okhala ku Belarus kapena akunja, chifukwa izi zithandizira kuzinthu zosafunikira, zopanda pake.
Munda wotsatira ndi mawerengedwe magawo... Gawoli likuwonetsa kutalika kwa kampeni yotsatsa, mitundu yamasamba omwe asankhidweko, komanso ndalama zomwe ziwerengedwezo zichitike.
Chofunikira kwambiri ndi mawu osakira... Mukamalimbikitsa projekiti yamawu osiyanasiyana, bajeti ina imafunika. Pazenera ili, mutha kusankha mawu ndi mawu ofunikira, apa mutha kulowetsanso mndandanda wamakiyi omwe adalekanitsidwa ndi makasitomala. Pali kuthekera kofotokozera mawu oyimira pamndandanda.
Mutatha kulemba mawu onse ndi mawu, dinani "kuwerengera" kiyi yeniyeni ndikupeza tebulo mwatsatanetsatane.
Njirayi imatha kulemba mawu omwe akuyenera kuchotsedwa pamndandanda.

Kuwerengera kwa bajeti kumadalira mawu osankhidwa ndi mayikidwe otsatsa.

Gawo 8. Kutsatsa Kwa Yandex - Kugwiritsa ntchito zikwangwani zowonetsa (kutsatsa kwazithunzi)

Njira ina yotsatsira ndi kutsatsa malonda kapena ntchito zanu pa intaneti ndi Zikwangwani zofalitsa nkhani... Njirayi imaphatikiza zabwino zakutsatsa kwachikhalidwe komanso kwakanthawi.

Chifukwa cha mawonekedwe ake owoneka bwino komanso kutha kuwonetsa makanema ocheperako, malo oterewa amakhala ndi ziwonetsero zazikulu). Matekinoloje amakono omwe amagwiritsidwa ntchito pakusaka amalola kuwonetsa chikwangwani kwa omvera omwe akufuna, zomwe ndizofunikira amachepetsa ndalama.

Komabe, njira yotsatsira iyi ili ndi zovuta zina. Mmodzi wa iwo - malipiro azithunzi zotsatsa, osati kuwadina iwo. Ndipo kuti kutsatsa kukhale kwapamwamba, muyenera kukwaniritsa CTR yayikulu kwambiri (yolumikizira).

Tikulimbikitsidwa kuti mugwiritse ntchito njira yotsatsira pokhapokha mutakwaniritsa zolinga mukamagwira ntchito zotsatsa, popeza kutsatsa kwa Yandex kumafunikira bajeti yayikulu, ndipo zotsatira zake sizingafanane.

4. Konzani mawu osakira a Yandex Direct pakuchita 📊

Zolemba ndi kudina, mtengo wotsatsa ndi magwiridwe antchito onse otsatsa malonda zimadalira kusankha mawu osakira ndi mawu, omwe amalowa m'munda wapadera popanga zotsatsa.

Pali njira ziwiri zazikulu zopangira mndandanda wamawu osakira:

Mwachidziwitso, pogwiritsira ntchito chida chokhazikitsidwa kapena mapulogalamu ena. Alipo analipira ndipo kwaulere mapulogalamu omwe siosiyana kwambiri ndi anzawo. Monga lamulo, kusiyana kumangokhala kuthamanga kwa kusanja deta, kuchuluka kwa magawo ndi kuthekera kosintha zidziwitso kukhala magome oti mugwiritse ntchito mumapulogalamu ena.
Pogwiritsa ntchito mindandanda yokonzekereratuomwe amagulitsidwa ndi owerenga. Mutha kupanga mindandanda yamtunduwu mwekha. Komanso, mphamvu zawo zidzasiyana pang'ono. Ndikofunika kukumbukira kuti magwiridwe antchito, mtengo wake komanso pafupipafupi mawu ndi mawu amatha kusiyanasiyana kutengera nyengo yazogulitsa kapena ntchito, nthawi ya chaka, ndi zina zambiri.

Pali mapulogalamu angapo omwe amatha kuwongolera bwino mawu osakira ndikusankha choyenera kwambiri pazofunsidwa. Mapulogalamuwa akuphatikizapo "SlovoEb», «Chosakanizika"Ndipo mautumiki ena aulere, mwachitsanzo,"Rokee».

Kuti mutole mawu osakira ndikuwapatula, fayilo yapadera imapangidwa mu Excel, popeza ndi momwe mungalowere matebulo okhala ndi mizati ingapo: mawu osakira, kuchuluka kwa zopempha pamwezi ndi ena.

Zofunika! Kupanga mtengo wokwera pamafunso odziwika kumadziwika ndikuti omwe akupikisana nawonso amasankha kuzigwiritsa ntchito kupititsa patsogolo ntchito yawo.

Kupezeka kwa funso latsopano lotchuka, lomwe m'mbuyomu limagwiritsidwa ntchito kwambiri pakusaka, zitha kuchepetsa kwambiri zotsatsa. Ichi ndichifukwa chake Ndikulimbikitsidwa kuti nthawi zonse muzisefa mafunso ofunikira kugwiritsa ntchito mapulogalamu apadera.

4.1. Kusankhidwa koyenera kwa mawu osakira a Yandex Direct kwaulere

Makina owonetserako omwe ali nawo ali ndi chida chosavuta kugwiritsa ntchito chosankha mawu omwe angagwiritsidwe ntchito kwaulere.

Malangizo okuthandizani pakufufuza kwanu kwamtengo wapatali ndi awa:

Kutha kuganiza m'magulu azomwe mungachite kumatha kuchepetsa kwambiri ndalama, popeza pali mpikisano wambiri "wopempha mwachindunji" (mwachitsanzo, kugula nyumba ku Moscow). Ngati pali zambiri zamomwe kasitomala wanu angaganizire, momwe amasaka chinthu choyenera kapena ntchito, mutha kutero tengani mawu osakira ndi mawu apaderaomwe alibe pafupipafupi, koma chiwongola dzanja chodutsa kwambiri (CTR). Kwa ma newbies ambiri, kiyi yofunikira ili ndi mawu 100, omwe amagwiritsidwanso ntchito ndi omwe amapikisana nawo omwe ali ndi bajeti zazikulu.
Komanso, pakusankha makiyi moyenera, muyenera kuphunzira fufuzani njira zotsatsa za omwe akupikisana nawo kwambiri: mapu awo ofunika, ndi nthawi yanji yomwe amatsatsa, ndi omvera otani. Kutengera ndi zomwe zili pamwambazi, ziyenera kuzindikira kuti choyamba muyenera kupeza omwe akupikisana nawo. Nthawi yomweyo, simuyenera kutengera chidwi pamakampani odziwika ndi makampani, chifukwa amatha kugula ndalama zambiri kutsatsa kuti azisungabe chidwi cha omvera.
Ayenera yang'anani zochitika zosawonekera momwe mungakope kasitomala... Mwachitsanzo, ngati mtsikana akufuna kugula diresi yatsopano, ndiye kuti pali mwayi waukulu kuti angafune kugula nsapato limodzi ndi diresi. Ndicho chifukwa chake, nthawi zina, njira yotsatsa yothandiza kwambiri ndiyo kugwiritsa ntchito mafunso ena.

Kumbukiranikuti mawu osakira amakhala ndi pafupipafupi, koma osatsogolera kugalimoto yayikulu yomwe ili yokonzeka kugula ndi kuyitanitsa katundu kapena ntchito.

Mwachitsanzo, pofufuza ku Yandex ka "smartphone" ya funso, wogwiritsa akhoza kufunafuna foni ya foni kuti agule ndi tanthauzo ndi cholinga cha chipangizochi.

Chifukwa chake, ndikofunikira kusankha mawu ofunikira, osati achidziwitso. Mwachitsanzo, "gulani nyumba", "konzani zokonzanso".

4.2. Momwe mungagwiritsire ntchito Yandex Wordstat service

Kuti mugwiritse ntchito Yandex Wordstat service, muyenera:

Pangani akaunti mu Yandex... Ngati idapangidwa kale kale, ndiye kuti palibe chifukwa chotsatira kalembera.
Dziwani zizindikiro zoyambirazomwe zingagwiritsidwe ntchito (zidzakambidwa pansipa).
Khalani ndi chidziwitso cha chifukwa chake ntchitoyi idapangidwa ndipo imagwira ntchito bwanji... Yandex Wordstat imagwiritsidwa ntchito kusanthula mafunso osaka, omwe amakupatsani mwayi wodziwa kugwiritsidwa ntchito kwamawu ndi mawu pofufuza m'dongosolo. Chida chomwecho chimapezekanso ku Yandex Direct popanga zotsatsa - aligorivimu ndi ofanana.
Mutha kugwiritsa ntchito zida zomwe zaperekedwa.

Mukapita patsamba la chida ichi, malo osakira akuwonetsedwa momwe mungalowemo mawu, kuphatikiza kwawo kapena chikhalidwe chokhazikitsidwa.

Mukalowa, malipoti amwezi adzawonetsedwa, okhala ndi chidziwitso pamakiyi omwe adalowetsedwa ndi mafunso ena okhudzana nawo. Zambiri pazambiri zogwiritsa ntchito kiyi m'mwezi zikuwonetsedwanso.

Ndikofunika kumvetsetsakuti si mawu onse omwe angakhale othandiza pakutsatsa kwakanthawi, popeza mawu ena amagwiritsidwa ntchito ndi anthu kuti apeze zambiri, ena kufunafuna chinthu.

Chifukwa chake, muyenera kuganizira mtundu wamagalimoto omwe muyenera kugula. Othandizira apadera amakulitsa kuthekera kwa chida ichi.

Momwe mungagwiritsire ntchito Yandex Direct service - main system operators

4.3. Omwe amagwiritsidwa ntchito mu Yandex Wordstat

Kuti mupeze zotsatira zosankhidwa bwino, zilembo zapadera zimagwiritsidwa ntchito, zomwe ndizofunikira kwambiri kwa wotsatsa waluso. Kugwiritsa ntchito zizindikilo ndi mtundu wa zosefera zazikulu (kusefa mawu osafunikira).

Zizindikiro zazikulu za Yandex.Wordstat ndi:

Zizindikiro za kubwereza ("kiyi") - amagwiritsidwa ntchito kuti apeze ziwerengero pafupipafupi zogwiritsa ntchito mawu kapena mawu omwe asankha. Zotsatira zake zimaphatikizaponso mafomu amawu ndi mathero ena.
Chidwi ("! Chinsinsi") - chida chothandizira kukonza mathero a morphological. Poterepa, kukonza kumangodutsa mawu okha omwe chizindikirochi chidayikidwa. Kuti mudziwe kangati pamwezi amapempha ku Yandex - Gula nyumba ku Moscow, muyenera kulemba muutumiki - "! gulani! nyumba! mu! moscow".

Pamene zilembo ziwiri zimagwiritsidwa ntchito palimodzi, mutha kupeza kiyiyo pafupipafupi momwe imagwiritsidwira ntchito munthawi inayake. Izi ndizofunikira kwambiri pakuwerengera mtengo wokopa magalimoto. Gawo lotsatira ndikuwerengera Chizindikiro cha CTR (dinani podutsa).

Zowonjezera zapadera ndi izi:

Mzere woloza "|" - chida chogwiritsa ntchito masantiki mwachangu. Amagwiritsidwa ntchito pakufunika kufananiza mafungulo angapo potengera kuchuluka kwa zopempha.
M'mabokosi apakati "[]" - chida chokhazikitsira dongosolo la syntax.
"+" Chizindikiro - chizindikirocho chimalowetsedwa ngati mukufuna kupeza ziganizo ndi mawu oyimitsa, omwe amaphatikiza zolumikizira, maumboni, tinthu tating'onoting'ono.
"-" chizindikiro - chizindikiro chosachotsa, chomwe chimagwiritsidwa ntchito kupatula liwu kapena kuyimitsa mawu pamawu.
Zolembera ziwiri "()" gwiritsani ntchito kugwiritsa ntchito zilembo zonse zapadera pamwambapa.

Olemba onse apadera amatha kusintha kwambiri magwiridwe antchito. Popanda kugwiritsa ntchito, muyenera kusiyanitsa zotsatira zake, zomwe zimatenga nthawi yambiri.

4.4. Mpikisano wotsatsa ndi chiyani komanso zizindikiritso ziti zomwe ziyenera kugwiritsidwa ntchito poyesa

Kuti mupange kampeni yabwino yotsatsa, muyenera kulingalira za mpikisano. Mawuwa amagwiritsidwa ntchito kwambiri pakutsatsa, ndipo ndikofunikira kudziwa kupikisana kwa zinthu zomwe zili pa intaneti.

Poterepa, chizindikiritso chachikulu ndi momwe tsamba limasinthira pazosaka kunja kwa kampani yotsatsa.

Mpikisano ukhoza kuyesedwa ndi zizindikiro zotsatirazi:

Nthawi yothandizira. Tsamba lomwe lidapangidwa zaka zingapo m'mbuyomu, monga lamulo, limapeza mwayi wochuluka kuchokera pakusaka;
Zotsatsa zingati zomwe zidapangidwa, kulipiridwa ndikuyika;
Kodi pafupipafupi pempholi ndi lotani;
Ngati pali kusintha kwa chizindikiro chofunira kutengera nyengo;
Malo amchigawo amalingaliridwa;
TOP malo pempho kiyi;
ndi ena.

Kusonkhanitsa ndi kusanthula zisonyezo zonse kumakuthandizani kuti mupeze KEI inayake - cholozera cha mphamvu yamawu osakira omwe agwiritsidwa ntchito.

Kuchokera pazomwe tafotokozazi, titha kunena kuti:

Mtengo ukadutsa, kutsatsa kudzaikidwa pamalo opindulitsa kwambiri kwa wotsatsa;
CPC imapangidwa molingana ndi mtengo wokwera kwambiri womwe mukufuna kuloza kuti mufike pamalo a 1;
Kufufuza ziwerengero ndikusankha makiyi ogwira ntchito kumatha kuchepetsa ndalama.

5. Momwe mungayang'anire kutsatsa kwa malonda 🛠💎

Yandex Direct ili ndi chida chofufuzira bwino ntchito yotsatsa - Metrica.

Momwe mungayang'anire kutsatsa kwa kutsatsa - kugwiritsa ntchito ma utm mu Yandex Direct

Zizindikiro zazikulu za Metrica ndi izi:

Mtengo wodina (CTR)
Kutembenuka.
Maselo osankhidwa pazithunzi ndi kudina.
Mtengo wa Akaunti.
Metric yokhudzana ndi zomwe kasitomala amatumiza patsamba la otsatsa: kuchuluka kwa kutembenuka, kuchuluka kwa omvera, kuchuluka kwa zomwe achita ndi kuchuluka kwa iwo.
Ndalama ndi phindu.

Zizindikiro zisanu zoyambirira zitha kupezeka kuchokera ku Yandex Metrica, momwe amagwiritsidwira ntchito Ma tag a UTM.

Chizindikiro chomaliza "ndalama ndi ndalama" zimawerengedwa kuti ndi otsatsa osadalira. phindu, pankhani yogulitsa katundu kapena kupereka ntchito, amalankhula zothandiza pakutsatsa malonda, ndipo zizindikilo zina zitha kugwiritsidwa ntchito kuti zisinthe.

Pogwiritsa ntchito ma tag a UTM

Chida chothandiza kwambiri kutsatsa pa intaneti ndi Ma tag a UTM... Amakulolani kuti muzitsatira kuchuluka kwa anthu, kuzindikira kampeni yomwe yabweretsa alendo apadera.

Yandex Direct imaperekanso mwayi kuti mugwiritse ntchito chida ichi kupititsa patsogolo ntchito zotsatsa zotsatsa. Tsoka ilo, palibe chida chomangidwa, koma mutha kugwiritsa ntchito ntchito zaulere (mwachitsanzo,utmurl.ru ndi ena).

Njira yopangira ma tag a UTM ndi iyi:

Amaika ulalo chandamale, tchulani komwe kumachokera, mutu, kampeni yakanema, nfundo yaikhulu ndikupanga chizindikiro. Ndiwo chidziwitso chololedwa m'magawo ena omwe adzagwiritsidwe ntchito kutsata ulalo momwe umagwiritsidwira ntchito. Chifukwa chake, muyenera kuwonjezera zambiri pakufotokozera kwa tag ya UTM.
Timapita ku Metrica mu gawo la "Standard reports - Source - tags za UTM". Lowetsani maulalo omwe adapangidwa m'magawo omwe atchulidwa.

Pambuyo pake, posonkhanitsa zambiri zama traffic a webusayiti (tsamba, tsamba lofikira, ndi zina zambiri), zomwe zalembedwazo ziziwonetsedwa mukamapanga chiphaso cha UTM.

6. Thandizo loyenerera pakuphunzitsa Yandex Direct

Ndalama zomwe zimagwiritsidwa ntchito kutsatsa komanso kuyendetsa bwino ntchito yotsatsa zimadalira zolondola mu Yandex Direct. Tiyeneranso kudziwa kuti ntchito yapadera yawonekera - Directologist, yomwe ili ndikukonzekera ndi kukhazikitsa malonda ku Yandex.Direct.

Ichi ndichifukwa chake makampani ena adayamba kupereka maphunziro opangira ndi kugwiritsa ntchito njira zotsatsira zotsatsa.

1) Unibrains.ru

Kampani yomwe imapereka mwayi wopita kumawebusayiti oyambira aulere. Pakatikati pake idakhazikitsidwa ndikusunga Gulu la Kokoc, yomwe yakhala ikupereka ntchito za IT kwa zaka zambiri. Mapulogalamu opangidwa amalandila ziphaso ku PRUE. GV. Chimamanda Maphunzirowa amapereka maola ambiri a maphunziro pazinthu zenizeni ndi milandu.

2) I-media.ru

Kampaniyo imapereka maphunziro ndikupereka chithandizo pantchito yotsatsa netiweki. Idakhazikitsidwa zaka 13 zapitazo.

Onse ogwira ntchito pakampani yolimbikira omwe amagwira ntchito pamalamulo enieni amakasitomala awo. Kampani ikuyang'ana zida za Google.

3) Seoschool.ru

Kampaniyi imaperekanso ntchito zothandizira kukhathamiritsa kwa SEO pazogwiritsa ntchito intaneti. Kampaniyo ilinso ndi mwayi wofunsidwa mwachangu kudzera pa intaneti.

Patsamba lino mutha kupeza ziwerengero za ntchito yake yokweza komanso kuthokoza kwamakasitomala.

Maphunziro onse omwe amabweretsa phindu lenileni amalipidwa. Ma webinema aulere cholinga chake ndi kukopa makasitomala, chifukwa zambiri zomwe zimaperekedwa nthawi zambiri zimakhala zachilengedwe.

7. Kutsatsa kwa Yandex Direct: mitengo, kulosera kwa bajeti, mtengo wake pamwezi 📈

Mutha kungodalira zomwe mwakumana nazo kuti muyankhe funso la kuchuluka kwa zotsatsa mu Yandex Direct. Izi ndichifukwa choti kampaniyo siyimapereka izi.

Mafunso ofunikira kwambiri pokhudzana ndi bajeti ndi awa:

7.1. Osachepera kuti ndalama Yandex Direct

Oyamba kumene amakhala ndi chidwi ndi ndalama zochepa zomwe amafunikira kukhazikitsa zotsatsa ku Yandex.Direct. Malinga ndi malamulo a ntchitoyi, ndalama zochepa zomwe zimagwiritsidwa ntchito kutsatsa ndi Ma ruble a 300.

Komabe, machitidwe akuwonetsa kuti kugwiritsa ntchito ma Direct ndiokwera mtengo kwambiri - popanda bajeti ya ma ruble 17,000 kapena kupitilira apo ndizosatheka kukwaniritsa zotsatira zovomerezeka m'dongosolo. Izi ndichifukwa choti kudina pempho limodzi kumawononga ndalama zambiri 50-200 rubles ndi zina zambiri.

7.2. Mtengo pakadina

Pachiwonetsero ichi, ndalama zochepa zimayikidwanso - Makope 30... Mwachizolowezi, kukumana ndi CPC yotere ndizosatheka.

Mtengo wapakati pakudina mu Yandex.Direct ndi ma ruble 20-40. Nthawi zina, mtengo umafika ma ruble 300 kapena kupitilira apo.

7.3. Mapa a Yandex Direct

Kuti mupeze zotsatira, mutha kugwiritsa ntchito ulalowu "Kuneneratu za bajeti". Monga lamulo, zimatenga woyamba pafupifupi ola limodzi kuti awerenge, akatswiri mphindi 15.

Mafunso a 10-30 amagwiritsidwa ntchito kuwerengera bajeti yogulitsa zotsatsa.Tiyenera kukumbukira kuti zotsatira zake zidapezeka pafupifupi... Monga momwe ziwonetsero zikuwonetsera, zotsatira zomwe zapezeka ziyenera kuchulukitsidwa ndi wina 2. Poterepa, kuchuluka kwa ziwonetsero ndi kudina sikungasinthe, popeza kuwonjezeka kwa bajeti kumabwera chifukwa chakuwonjezeka kwa mtengo woyerekeza pakudina kamodzi.

7.4. Ndalama zotsatsa zenizeni ku Yandex pamitu yosiyanasiyana (mtengo wotsatsa ku Yandex.Direct pamwezi)

Simungathe kuwerengera bajeti palokha, koma tengani ziwerengero zapakati. Kwa Moscow, polimbikitsa ndi kutsatsa polojekiti pamutu wodziwika bwino bajeti yochepera pamwezi ndi Ma ruble 30,000, pafupifupi 150,000 rubles. M'madera, zizindikilozi zimatsika kangapo.

Komwe:

Kulimbikitsa sitolo yanu yapaintaneti mufunika osachepera 60 tr., Ndipo bajeti yabwino kwambiri ingatchulidwe 150 tr.
Kutsatsa kwa zinthu / ntchito zamabanki zimawononga kangapo: bajeti yocheperako ndi 300 tr., Bajeti yolimbikitsidwa ndi ma ruble 1 miliyoni. pamwezi.
Kutsatsa Webusayiti zidzawononga ma ruble osachepera 80,000, pafupifupi ma ruble zikwi 150 amafunikira.
Kupereka ntchito zalamulo: bajeti yocheperako 50 tr., pafupifupi 100 tr.

Kupititsa patsogolo ndi kutsatsa kwa ntchito ndi katundu kudzera pa Yandex.Direct ndi chida chodula. Zolakwitsa zilizonse zomwe zidapangidwa pokhazikitsa ntchitoyi zitha kukulitsa mtengo popanda kuchita bwino.

8. Sitifiketi ya Yandex Direct - ndi chiyani komanso momwe mungakhalire katswiri wodziwika? 📋

Yandex Direct ili ndi zida zosiyanasiyana zomwe muyenera kugwira nawo ntchito.

Kalata ya Yandex Direct imaperekedwa malinga ndi zikhalidwe zina. Kupereka satifiketi kotere kumatha kudzitcha wekha katswiri wa Yandex Direct.

Chitsimikizo cha Yandex Direct - momwe mungapezere satifiketi ya Yandex Direct, ndani angayipeze ndi momwe angayang'anire

Kalatayo imatha kutumizidwa pakompyuta kapena mwanjira ina kudzera pamakalata.

Mafunso omwe amadziwika kwambiri pazovomerezeka m'dongosolo ili ndi awa:

8.1. Ndani angapeze satifiketi?

Pafupifupi aliyense wotsatsa akhoza kupeza satifiketi. Kupatula apo zimachitika ngati wogwira ntchito ku kampani yotsatsa akugwira ntchito muakaunti yogawana.

Kwa otsatsa ena, zinthu zotsatirazi zakonzedwa:

Kwa miyezi itatu, bajeti yotsatsa iyenera kupitirira ma ruble 9,000.
Akauntiyi siyenera kukhala yogwira ntchito kwa miyezi yopitilira 6.

Zomwe mungapeze kuti mupeze chiphaso zitha kusintha. Chifukwa chake, fufuzani ndi ntchito yomweyi kuti mumve zambiri.

8.2. Kodi mungapeze bwanji satifiketi ya Yandex Direct?

Potumiza fomu yofunsira mayeso, wopemphayo akuyenera kuyankha mafunso 42, omwe angalakwitse zotheka kokha pa 3 ya iwo... Kuyesaku kumatenga pafupifupi mphindi 30.

Kuyesera koyamba kukakanika, ndikotheka kuyesa mu sabata limodzi, kuyesanso kwina m'miyezi itatu, komaliza m'miyezi 6. Ngati sizinali zokwanira, ndiye kuti kuzungulira konseko kumatha kubwerezedwa.

M'mayesero, monga lamulo, pali yankho limodzi lokha lolondola. Ngati mwayamba kuyesa, simungakane kukayezetsa.

Mafunso pamayeso amafunsidwa pamitu yotsatirayi:

Malamulo pakupanga ndi kuwonetsa CPC.
Malamulo ogwiritsira ntchito mawu osakira ndi mawu osalimbikitsa.
Zomwe ziwerengero zamakampeni otsatsa.
Kukhazikitsa magawo azokopa zotsatsa.

8.3. Momwe mungayang'anire satifiketi?

Mukamayesa mayeso, zambiri zamalumikizidwe zimalowa (Dzina, Dzina). Kuti muwone zotsatirazi, sankhani tabu ya "Certification Certification" pa Yandex.Expert service, tchulani nambala ya satifiketi ndi dzina la eni ake, pambuyo pake zotsatirazi ziziwonetsedwa.

Kuyang'ana makampani, mabungwe ndi anthu payekha kuti athe kupeza chiphaso cha Yandex Direct

Pomaliza, tikuwona kuti satifiketi imaperekedwa kwa dzina lolowera ku Yandex.Direct. Chifukwa chake, ogwira ntchito zotsatsa ayenera kupanga maakaunti awoawo. Onaninso kuti nthawi yovomerezeka ya satifiketi idakwaniritsidwa chaka chimodzi chokha, pambuyo pake uyeneranso kuyesanso.

9. Ma coupons a Yandex Direct ndi ma code otsatsira - momwe mungapezere, kugula, kuyambitsa 📜

Zizindikiro zotsatsira zimakuthandizani kuti muchepetse ndalama zotsatsa otsatsa atsopano. Poterepa, ndalama zomwe sizimalipidwa pomwe nambala yampikisano yatsegulidwa ifika Ma ruble 10,000.

9.1. Kodi ndingapeze bwanji nambala yampikisano ya Yandex.Direct?

Posachedwapa, chiwerengero cha makuponi chatsika kwambiri. Mutha kuwapeza munthawi zosiyanasiyana, mwachitsanzo, potsegula akaunti ndi Alfa Bank kapena panthawiyo kupita ku zochitika za Yandex.

Ogwiritsa ntchito ena amagulitsa zotsatsira kudzera pamawebusayiti, mabwalo apadera ndi nsanja zina.

Mutha kusunga pamalonda otsatsa popanga akaunti yopanda VAT (msonkho sudzaimitsidwa18% za ndalama zolipidwa zotsatsa). Aliyense wosakhala ku Russian Federation, komwe kulibe msonkho wa VAT malinga ndi lamuloli, atha kupanga Yandex Direct account popanda VAT. (Mwachitsanzo, nzika yaku Switzerland)

9.2. Momwe mungayambitsire nambala yampikisano ya Yandex Direct?

Kuti mutsegule nambala yampikisano, pali gawo lapadera lomwe limapezeka mukasankha njira yolipirira ntchito. Pakulowetsa zomwe zikufunika, ndalama zina zimalandiridwa kuchokera ku invoice ya kampani yotsatsa.

Wogwiritsa ntchito watsopano yekhayo ndi amene angayambitse nambala yampikisano. Kuti muyambitsenso kachidindo kena kotsatsira, muyenera kupanga akaunti yatsopano ku Yandex.

Ngati ma coupon ambiri atsegulidwa kuti agwire ntchito yomweyi, ndiye kuti ntchitoyi itha kusankhidwa ndi oyang'anira a Yandex.

10. Directorate - ndi ndani ndipo amachita chiyani 💸

Katswiri wotsogola ndi katswiri wogwira ntchito ndi Yandex.Direct service yemwe amasintha ndikuwunika kutsatsa mu injini zosaka za Yandex ndi YAN (Yandex Advertising Network).

Wowongolera akuyenera:

sankhani mawu ofunikira omwe magulu azamalonda adzawonetsedwa;
kulemba zotsatsa zokongola;
sankhani ndi kukweza zithunzi zotsatsa;
sinthani zofunikira zonse ndi magawo azotsatsa.

Kuphatikiza pa maudindo omwe atchulidwa, owongolera akuyenera:

fufuzani ochita mpikisano ndi kasitomala;
kuyendetsa zotsatsa;
konzani zotsatsa zomwe zilipo kale;
konzani malipoti;
ntchito zotsatsa zowunikira (za Yandex search, za YAN, search + YAN);

Mwachitsanzo, atha kuyitanitsa kusanthula kampeni yanu yotsatsa kuti muchepetse mtengo wa kudina, kuchepetsa mtengo wokopa makasitomala atsopano, ndi zina zambiri.

Ntchito ya director ikufunika kwambiri pakati pa mabungwe ambiri otsatsa, zomwe zikutanthauza kuti amalipira kwambiri.

10.1. Momwe mungakhalire director - malangizo ndi upangiri

Kuti mukhale director wodziwika komanso wolipidwa kwambiri, muyenera:

Phunzirani zolemba za Yandex.Direct system, yomwe ingakupatseni chidziwitso chazomwe magwiridwe antchito ndi kampeni.
Onani makanema ophunzitsidwa ndi Yandex pazosatsa zotsatsa.
Kuti mupeze ntchito ya Directologist, tengani maphunziro apadera, mwachitsanzo, m'makampani omwe atchulidwa pamwambapa.

10.2. Kodi nthambi imalandira ndalama zingati ndipo mtengo wake wa ntchito zokhazikitsira zotsatsa ndi ziti?

Kukhazikitsa kampeni imodzi yotsatsa mu Direct Direct pafupifupi kuchokera ku ruble 4,000-14,000... Kuthamanga (kukhathamiritsa) kwa kampeni iyi - pafupifupi kuchokera ku 3 000-6 000 ruble / mwezi.

Wotsogolera amatha kugwira ntchito mosavuta ndi ma oda a 5-6 pamwezi. Zotsatira zake, zimapezeka kuti director amatha kupeza ndalama mosavuta kuyambira 25 mpaka 50 zikwi Ma ruble pamwezi, kuphatikiza kampeni yotsatsa, yomwe imatenga nthawi yocheperako.

Katswiri amatha kupanga makampeni a 4-5, oyenera malinga ndi kuchuluka kwa ntchito, kuyambira koyambira pamwezi. Sizovuta kuwerengera kuti awa ndi ma ruble 20 mpaka 40,000. Kuphatikizanso kampeni yomwe imatenga nthawi yocheperako, ndipo iyi ndi ndalama yokhazikika.

11. Mafunso Ofunsidwa Kawirikawiri (FAQ) 📌

Tiyankha mafunso omwe abwera kuofesi ya mkonzi ya Idea for Life.

Funso 1. Kodi pali mawu otani a Yandex Direct?

Kuti mupeze mawu osakira, mutha kugwiritsa ntchito mapulogalamu awa:

Wachinyamata - pulogalamuyi imathandizira ma proxies ndipo imapanga lipoti la .csv. Amasonkhanitsa zambiri kuchokera kuma kachitidwe angapo: Yandex.Wordstat, Khalidwe, Zothandizira pawebusayiti... Pulogalamuyi ili ndi fayilo yaying'ono yoyikiramo, chifukwa chake mutha kuwona mawu ndi mawu zana pafupipafupi.
Anadyr Ndi mawu ofunikira omwe amatenga zidziwitso kuchokera ku Yandex.Wordstat. Zomwe zili mu pulogalamuyi ndikuphatikizira kuyambika kwa mawu oyimitsa ndikusaka kwa mafunso ena.
Magadan - malinga ndi SEO-optimizers ambiri, pulogalamu yothandiza kwambiri pakusankha mawu osakira. Pulogalamuyi ikufotokoza mawu osakira kuchokera ku Yandex Direct. Zomwe zimaphatikizaponso kutha kusankha dera, kupanga nkhokwe zachidziwitso ndikuphatikiza zingapo kukhala chimodzi, kutumizira kunja kwa mitundu ya .txt ndi .csv.
YandexKeyParser - pulogalamuyi imakhala yakuya mozungulira, imasefa mawu osakira ndipo ili ndi gawo lolowera mawu oyimitsa.

Funso 2. Kodi kuyitanitsa Yandex Direct? Kodi ndingayitanitse bwanji zotsatsa mu Yandex search?

Zomwe zaperekedwa m'nkhaniyi zikuwonetsa kuti kukhazikitsa kampani yotsatsa sikophweka, ndipo ambiri amasankha, makamaka ndi ndalama zambiri, kuti apereke ntchitoyi kwa akatswiri pankhaniyi.

Kodi mungayitanitse kuti? Nkhaniyi idawonetsa makampani omwe samangophunzitsa okha, komanso amapereka chithandizo chokhazikitsa Yandex Direct. Muthanso kusaka makampani ofanana pa intaneti, pomwe pali ochepa.

vuto lalikulu - nthawi zambiri, ntchito zimaperekedwa ndi ochita ntchito pawokha, omwe maluso awo ndi kuthekera kwawo zimatsimikiziridwa ndi chidziwitso patsamba. Njira yolamulirayi imaphatikizapo kufotokozera zomwe ziyenera kukwaniritsidwa, komanso kudziwa bajeti ndi masiku omaliza.

Dziwani kuti thandizo la Yandex.Direct lingathe kufunsidwa ngati pali zovuta zina ndi makina. Kuphatikiza apo, pafupi ndi gawo lililonse pali tsatanetsatane wa cholinga chake.

Chokhacho chomwe ogwiritsa ntchito ambiri (otsatsa, ndi zina zambiri) satha kuyendetsa kampeni yotsatsa bwino ndichidziwitso.

Funso 3. Kodi mungapeze bwanji mawu olakwika mu Yandex Direct ndi komwe mungatsitse mndandanda wamawu osavomerezeka popanga zotsatsa?

Mutha kupeza mawu osalimbikitsa pamalonda anu otsatsa pazinthu zapadera (mabwalo, masamba ndi masamba).

Pazosavuta komanso zosavuta pakupanga kampeni yotsatsa, tikupangira kutsitsa mawu osakonzeka okonzeka:

Tsitsani mndandanda wamawu osakondera wa Universal (.txt) - Mndandanda wamawu osakira ndiwofunika pafupifupi pamalonda aliwonse otsatsa:

Tsitsani mndandanda wamawu osakondera (.txt) - Mawu osalimbikitsa omwe ali oyenera kutsatsa malonda ambiri.

Funso 4. Kodi mungachotse bwanji (kulepheretsa, kutchinga) zotsatsa za Yandex Direct?

Nthawi zina, pamafunika kuletsa mwachangu kampeni yotsatsa. Kuti muchite izi, mundandanda wamapulogalamu omwe adapangidwa pali ulalo wawung'ono "Imani". Ndikofunikira kuti mukamagwiritsa ntchito ulalowu, pulojekitiyo siyimasulidwa - itha kusinthidwa ndikugwiritsidwanso ntchito.

Zambiri zitha kunenedwa pankhani yotsatsa masamba ndi malonda pa intaneti. Yandex Direct ndi njira yolimbikitsira kupititsa patsogolo bizinesi yanu pa netiweki, komanso njira yokhayo yotsatsira ngati mulibe tsamba lanu. Mutha kuwerenga momwe mungapangire tsamba lanu patsamba lanu.

Nkhaniyi inafotokoza mwatsatanetsatane momwe mungapangire ndikukhazikitsa kampeni yanu yoyamba kutsatsa nokha. Kufunika kolondolakusankha mawu osakira, zida ziti angagwiritsidwe ntchito kusonkhanitsa ndi kusanthula mawu ofunikira.

Ngati bajeti ndi yayikulu, ndibwino kugwiritsa ntchito ntchito za akatswiri pantchito zapaintaneti kudzera pa Yandex Direct.

Komabe, ndikofunikira kulingalirakuti nthawi ndi nthawi, ngakhale pokonza bwino nkhaniyi, pakufunika kusintha njirayi. Izi ndichifukwa chamipikisano yambiri, kusintha mitengo yamapempho ndi zina zambiri.

Chifukwa chake, tikukulimbikitsani kuti muwonetsetse nokha kuti mukufunika kutsatsa kudzera pa Yandex Direct mukamagwiritsa ntchito bajeti yaying'ono.

Pomaliza, tikukulimbikitsani kuti muyang'ane maphunziro onse pakupanga Yandex Direct (Search + YAN):

Kanema yemwe wolemba kanema akuwonetsa mawonekedwe osankha mawu achinsinsi a Yandex Direct:

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